What Does the Future Hold for Pinterest?

If you’re looking for a magic 8-ball answer about the future of Pinterest, this is not the post to read. But, if you’re ready for some solid insights on how far Pinterest has come and the encouraging steps Pinterest is taking to stay relevant and essential for your marketing strategy, let’s get reading.

 

“I’m 30 years old, will Pinterest be around for my lifetime?”. I recently asked on my Instagram stories what burning questions my followers would like to have answered, and this question definitely got my wheels turning. 

 

We live in such a different world today than we did 12 years ago. It makes me feel old as dirt saying that, but I remember when I was in college and Instagram came out. 

 

My friends and I got accounts and quickly started posting over-filtered pictures where the saturation was so dark I absolutely did not look normal. I know you know what I’m talking about. 😆

 

Back in those college days for me, this other platform came out around the same time as Instagram. It was so weird – I had to have an “email invite” to join. I remember my friend Jenn doing me a favor and quickly sending me one, reassuring me that I would love “Pinterest”. 

 

Ahh, the good old days on Pinterest. The days where your feed would be filled with wonderful ideas and products and rarely link that beautiful image to a source that gave you more information.

 

The Current Status of Pinterest

 

Thank goodness the days of Pins that NEVER led us to where we wanted to go are over. Now that’s not to say that you aren’t ever going to come across a Pin that leaves you hanging, but Pinterest has come a long way. 

 

Over the past 12 years, Pinterest has gone from a place of visual inspiration to a place that not only inspires its users but supports them in taking action. 

 

Last November, I was in a time crunch to get everything put together and planned for my daughter’s birthday party, and I desperately needed invitations. 

 

I went to Pinterest and searched “winter birthday party ideas” and not only was I able to come up with the theme, but I also quickly found the perfect invitations and bought them from a Pin I clicked on from Pinterest. 

 

It led me to a site I was already familiar with, but it just streamlined the search to have pictures and quickly scan what I liked. 

 

This is the status of Pinterest today. It remains a place of not only positivity but also a place that inspires its users and also helps them find solutions to their problems. 

 

Pinterest went public on April 18th, 2019, so the platform is continually making some major evolutions. 

And now more than ever, the platform is working on becoming more shoppable. This is good for businesses marketing on Pinterest and it’s also convenient for the users as well.

 

Just this year, Pinterest acquired The Yes. Here’s what Tech Crunch said, “the acquisition will help to establish a new strategic organization within Pinterest to help drive the company’s shopping efforts, including the development of features for both shoppers and retailers”. 

 

These strides to becoming more shoppable will attract not only Pinterest creators, but also users.

 

 

What the Current Status Could Tell Us About the Future of Pinterest

 

Pinterest has been around for 12 years now. There have definitely been some ups and downs for the platform, which everyone experiences to an extent, but I think they are making strides to stay relevant. 

 

Pinterest recently explained at length all of the changes they are making during their Creator’s Festival. In summary, they basically shared multiple ways they would be improving the Pinnner’s experience to make it easier than ever to shop. They also shared how Pinterest creators can not only inspire users but actually profit from their efforts on the platform.

 

Between the creation of Idea Pins, which is Pinterest’s way of keeping up with Reels and TikTok, and becoming more shoppable, I do believe Pinterest has a lot of miles left in its engine. 

 

I Don’t Have a Crystal Ball for Pinterest

 

Does anyone remember Vine? It was a video app that came and left so quickly my fingers never had time to download it. Kidding, well kind of. 

 

To an extent, Pinterest has stood the test of time. Do I think it will be around for someone’s entire lifetime? Honestly, I have no idea. 

 

But it’s already been around for a third of my lifetime! I won’t disclose my exact age, but we’ll leave it at that.

 

Furthermore, everything I have mentioned above definitely should give us hope that it’s not going anywhere, anytime soon.

 

Here’s What I Want to Leave You With About Pinterest

 

Pinterest is so unique. Not only will there always be a need for search engines, but it has the visual aspect that helps people connect with content that’s different from any other platform. 

 

For this reason, I’ve shared this before and I’ll say it again, I think it’s a misstep for business owners to not utilize Pinterest in their marketing strategy. 

 

There are absolutely some prerequisites you can, and should, check on first. This would include asking yourself, “is your audience on Pinterest?”

 

In all honesty, though, there are not many businesses that can’t benefit from Pinterest.

 

If you’d like to learn more about the benefits you’ll reap from marketing on the visual search engine, this blog post will be super helpful. 

 

For now my friend, I’d love to invite you to grab my FREE Pinterest strategy guide.

And, if you’re ready to learn more about Pinterest marketing for your business, check out my in-depth DIY course, Pinterest Marketing Magic. Or, if you’re ready to maybe implement a strategy for someone else’s business, my newest course, the Pinterest Manager Academy, is the place for you! 

 

P.S. If you have any thoughts or feedback on this post, I’d love to hear them in the comments!