Not sure where to begin when naming your Pinterest boards? Don’t worry, I’ve got you! This post provides three helpful tips to determine the BEST names for your board titles in order to drive the most traffic to your Pinterest account!
Ahhh you’re all ready to get started with your Pinterest marketing strategy for your business, and you’ve got your account all set up. As you move through the items that you’ll need to complete, you get to a very important detail, creating your Pinterest boards.
Naming your boards can be challenging. Do you give them fun names? Names that are a play-off of your brand name? Code names that only you know what mean?
And honestly, have you caught yourself wondering if it even matters what you name your boards?
I’m here to tell you that it absolutely matters what you name your boards. And to make your life a bit easier, I’m going to share with you 3 tips for naming your Pinterest boards.
Why Pinterest Board Titles Matter
First things first, let’s talk about why it matters what you name your Pinterest boards. If you aren’t using your Pinterest account for personal use, but you’re actually using it to grow your brand and traffic, then you need to make sure your boards are optimized.
If your boards are optimized, then the title, description, and Pins on the board are all relevant and help Pinterest understand more about you and who you serve.
So basically, the title (or board name), helps Pinterest index your content. Then, they know who to show it to based on Pinners’ searches. Since Pinterest is a search engine, anywhere you can use keywords, then you should! Your board titles/names are a great place to use those keywords!
Did you know that your Pinterest boards can come up under Pinterest searches AND Google searches? Pretty cool that you can get your Pinterest content to rank on Google, right?
Tip #1: Do Your Keyword Research
Now that we know why we need to optimize our board titles, let’s talk about how we do that.
When I’m starting an account, or cleaning one up for a client, I always do my keyword research before trying to write titles and descriptions for Boards, Pins, profiles, etc.
I can’t stress enough how important it is to do in-depth keyword research for your brand.
Keyword research is vital to your success because Pinterest is a search and discovery platform. If you aren’t using the right keywords, you won’t be attracting the right audience.
You might actually not attract an audience at all if you aren’t using the right keywords!
You can learn more here about how to actually do your keyword research, and you can thank me later 🙂
Tip #2: Be Specific With Your Pinterest Board Titles
I see business owners give their boards titles that are massively broad, and this means that content on the boards could be all over the map as well.
For example, if you were a food blogger, “recipes” would be a very broad title for a board. Instead, you could break down all of the different types of recipes such as “healthy dinner recipes”, “best recipes for toddlers”, and “keto breakfast recipes”.
See how specific some of those board titles are?
That can be a great thing IF you just make sure that you’re creating content regularly enough for that specific content bucket, or topic.
You definitely don’t want to be so specific you end up using certain boards only 1-2x a year.
So you need to make sure that you’re creating boards with fairly specific titles.
There does need to be a balance. You want to be specific but not so specific that you only will ever have a few Pins that are actually highly relevant to the board.
What I recommend doing is your keyword research and also writing down what you feel are the major “content buckets” for your content.
Once you’ve done the research and you know your content buckets, you should be able to make a handful of boards pretty quickly!
Tip #3: Don’t Be Cutesy With Your Board Titles
Remember when I said that your boards can come up in Pinterest searches and Google searches?
This is why you need to have strong and search-engine-optimized board titles!
When you’re writing the titles, don’t think about making them “fun” or “cute”. There are certain words, or phrases, that will simply not help your Pinterest board’s discoverability.
Think about this the next time you want to create a cutesy board title. Ask yourself, “are these words going to help the searchability of my content?”.
That’s A Wrap!
This was a short and sweet post today. Hopefully, you have a better handle on not only how to name your board titles, but how this can/will impact your business.
Here’s a quick breakdown of the 3 tips for naming your Pinterest boards that we talked about:
- Do your keyword research
- Be specific with your Pinterest Board titles
- Don’t be cutesy with your board titles
Let me know in the comments if this was helpful!
Also, be sure to download my FREE Pinterest strategy guide to kickstart your Pinterest marketing and get on the waitlist for my signature course, Pinterest Marketing Magic!
