How Much You Can Expect to Grow On Pinterest

While there’s no “perfect answer” for growth on Pinterest, there are several factors that can help you grow more on this visual platform! Read on to find out how to track your growth and stay consistently growing on Pinterest. 

 

“I’m thinking about getting started on Pinterest, but how much can I expect to grow?”

 

This is a great question and one you might have had if you’re thinking about getting started with Pinterest marketing. 

 

It’s also important to know growth rates and if you’ve been consistent on the platform for a period of time. This helps provide an overview of your strategy and if you’re experiencing poor, average, or excellent growth. 

 

Growth Rate Percentages on Pinterest

 

Ahh, wouldn’t it be amazing if Pinterest was a perfect science and you could do X and experience Y results? If only it were that simple!

 

Similar to creating a Pinterest strategy, there isn’t really an exact answer as to what you should expect in regards to growth. There is, however, a baseline. 

 

Before I give you this baseline, I want to explain the main metric I’m looking at, and measuring, in regard to growth. 

 

With Pinterest being a search engine and a traffic driver, the main metric I’m measuring is Pinterest-led sessions. That means the traffic that’s driven to your website is from Pinterest. We measure this because we can monetize traffic. 

 

For your growth rate, I would say you should aim for and expect 2-5% growth rate month over month on Pinterest. Can you experience a higher or lower number? Absolutely! Don’t worry, we’ll talk about that as well. 

 

Factors That Impact Your Business Growth on Pinterest

 

As I mentioned earlier, there is not a one-size fits all strategy. Factors such as your unique business, niche, and Pinterest strategy will all impact your growth on Pinterest. 

 

This is why when I’m on a discovery call with potential clients, I do not give guarantees or make promises. There are many factors that come into play when it comes to how fast or slow you’re growing on the platform. 

 

Let’s go ahead and take a look at some of the questions I would ask you that are factors affecting your growth (good or bad!):

 

• Consistency: Are you Pinning daily and how long have you been consistent? If there have been gaps in your consistency this is a factor as well. 

 

• Niche: Is your niche supersaturated on Pinterest? Do you know for sure that your audience is on Pinterest?

 

• Keywords: Did you do in-depth keyword research? Having a strong keyword strategy is vital to your growth because that’s how you’re going to reach your audience on the platform.

 

• Content: Are you creating fresh content consistently? I don’t just mean fresh Pin images, but are you sharing new blog posts, products, lead magnets, etc? Remember, you want to make sure that you’re sharing high-quality content.

 

• Pin design: Are you using CTA’s on your Pins? You also want to make sure that your Pins have compelling copy, hooks, and evoke curiosity because this is how you’ll get people to click.

 

• Tactics: How many times a day are you Pinning and what types of Pin formats are you creating? It’s important that you’re sharing Standard, Video, and Idea Pins.

 

• Sharing: Do you have share buttons on your website that makes it easy for people to share your content?

 

 

 

Expectations Once You See Growth on Pinterest

 

As I mentioned earlier, 2-5% is a good goal and very achievable for your month-over-month Pinterest growth. It’s important to keep in mind though, you could grow at a much faster rate!

 

If you’d like to learn more about month-over-month growth with Pinterest, grab my FREE Pinterest Strategy Guide today. 

 

Let’s say you see your traffic growth jump by 30-50%, which I’ve experienced with clients, but the next month your traffic is down 20%. It can be a bummer to see it “drop” by 20%, but when we see sudden spikes in traffic, it’s not unusual to see the next month plummet a bit. 

 

When you look at the big picture though, if your traffic was 50% and then down 20% the next month, you still experienced great growth overall. 

 

Here are a few other things to keep in mind that might affect your month-over-month growth and the results you’re seeing on Pinterest:

 

• Think about the seasonality of your content. Teachers on Pinterest, for example, typically see more growth during the “back to school” season, and then it typically goes down a bit and can plateau.
• If you have a Pin go “viral” this can inflate stats, so like I mentioned before, if you see a really dramatic spike in traffic, don’t be surprised if it comes down sharply the next month or two afterward. 
• Think about the trends on Pinterest, if you can time and plan your content in advance so you hit big trends on Pinterest, this can help you see better-than-average growth. 

 

Final Thoughts

 

When you’re marketing on Pinterest, it’s important to keep in mind that every platform has its peaks and valleys. I tell this to the students in my Pinterest course, but you aren’t going to see traffic on the “up and up” every single month. 

 

It’s just not going to happen, unfortunately. 

 

When we’re thinking about growth, we obviously want to see month-over-month growth. If you’re getting concerned about what you’re doing on Pinterest, and if it’s “still working”, try taking a step back and looking at the big picture. 

 

If you’ve experienced your traffic go down multiple months in a row, it might be time to look at your year-over-year growth.

 

I had a client whose traffic went down 3 months in a row, eeekkk. When I looked at her Google Analytics though, it showed that her year-over-year growth for Pinterest-led sessions was up by 50%! This meant that for the specific month we were looking at, her traffic driven to her site from Pinterest was up 50% in comparison to that same month the previous year. 

 

If you’re looking to learn more about creating an effective Pinterest strategy, and one that will bring you month-over-month growth for your business, be sure to grab my FREE Pinterest strategy guide and sign up for my Pinterest Marketing Magic course waitlist!