Think your business will succeed on Pinterest without a sales funnel? Think again! Having a working sales funnel is vital to the growth of your business. I’ve got three reasons to convince you to get that funnel up and working, PLUS some super exciting news!
If you’ve followed me for a minute, it’s no surprise that I talk A LOT about sales funnels. The reason for this is that I frequently see two major gaps in my client’s {and potential client’s} businesses once I start diving in. What are those divides exactly?
- No sales funnel, or true understanding of what a sales funnel really is.
- Lapses in their funnel which result in undiagnosed bottlenecks.
Do any of these gaps seem familiar to you? If so, you’re in the right place! Before we jump ahead and discuss HOW to solve these funnel issues, I want to give you 3 important reasons why you absolutely must create a sales funnel for your business.
It’s vital to understand the why before the how. Once you understand these three reasons I expect you to get your booty in gear, and get those sales funnels up!
Reason 1 – The Journey
You need to make the customer expedition effortless for your potential customer. People will come to you in varying places in their decision-making process, hence the name “funnel”.
There are three main parts that make up a funnel, and these three parts are in tiers at each phase. The levels are as follows:
- Awareness Phase
- Consideration Phase
- Decision Phase
If you have a sales funnel, you’re basically creating a cycle that feeds itself, and people can join in the funnel at whatever phase they’re in!
It’s important to note that at any time in the funnel people will naturally drop off or decide they aren’t picking up what you’re putting down that day. Some people will be ready to buy right away, and others will need to go through your entire funnel.
Nevertheless, it creates a much better customer experience, and significantly decreases the chances of losing people on the sales journey!
Can I tell you some SUPER exciting news?! I’m creating an online course that combines my love of Pinterest and sales funnels to help your business GROW!
In my new course, I’ll be discussing more in-depth how to create an amazing funnel that’s unique for Pinterest. This is so crucial because what converts on one platform doesn’t necessarily convert on another.
Be sure to grab my FREE Pinterest strategy guide where you can learn more about the Pinterest sales funnel. Also, included? Creating an amazing organic strategy-because let’s be honest when you combine the two….$$$$$.
Reason 2 – I Think I Like You
When you have a sales funnel that incorporates the three phases I mentioned above, you’re creating a journey that showcases you as a trustworthy person for your customers.
This is huge!
The online world can be scary and overwhelming with scammers, spammers, etc. so building a funnel where you can care for your potential customer stands out. Then you’re really ensuring the “like, know, trust” factor.
This is really vital for any successful business.
Reason 3 – The Money, honey!
You need an email list, and you need to nurture those subscribers. I think you’ve probably already gathered this so far. Building a sales funnel is a way to build your email list, which means more profit over time.
And bonus, if someone buys from you once, they’re much more likely to buy from you again! Remember what I said about “like, know, trust”?
That’s a Wrap!
There are about a bajillion reasons to have a sales funnel, but the three reasons I’ve listed above are essential. Remember, when you invest time and energy into the funnel, you can always quickly test it by putting some ad money behind it on Pinterest and Facebook!
Be sure to grab my FREE Pinterest strategy guide (or one step better, get on the waitlist for my signature course, Pinterest Marketing Magic) where we’ll dive into creating an amazing Pinterest strategy that bridges the gap between “potential customer” to “your next customer”!
