I recently read a quote by Allie Bjerk that said, “Don’t sleep on an idea that visits you every day. One day it will visit someone else instead and they’re going to take action on what should have been your success”.
This quote lit a fire under me because I have been thinking about an idea for a while now.
I kept telling myself, “I’ll take action next week”, or “I’ll take the first step next month”, or even “this would be a product that I’ll have more time for next quarter”. But after I read that quote from Allie, I knew I wasn’t waiting another hour to take action.
I got to work and made the outline for my new workshop series mini-course, The Idea Pin Starter Kit.
Is an Idea Pin Course Necessary?
It might seem unusual to have a course about how to create one specific type of Pin on Pinterest, but as we’ve seen with other platforms, new features can bring new challenges (such as how to best utilize this type of Pin for your content).
Plus, we want to keep in mind what Pinterest’s intentions were for the Pin format.
I’ve said it before, but we need to think about what we want, what Pinterest wants, and in between there we’ll find success. It should go without saying, but what we should want is to attract our ideal audience, and serve them first, always.
Now back to what Pinterest wants.
Similar to Facebook or Instagram when they release a new feature, Pinterest is favoring the distribution of Idea Pins. I’ve had clients really resist Idea Pins because they aren’t able to link to their content.
I’m not here to tell you what to do, but I have to be honest, you either adapt or die. In this case, it will be the death of your traffic.
What’s Included in The Idea Pin Starter Kit?
Let’s break down how The Idea Pin Starter Kit will help you….
- Create Idea Pins, on both desktop and mobile app, and features that you’ll want to include.
- How Idea Pins can be integrated into your current strategy, plus what benefits you can look for with your other non-Idea Pin content.
- Track metrics related to your Idea Pins and learn more about what numbers to assess in order to see how your Idea Pins are performing.
My Idea Pin Starter Kit will boil it all down for you into 3 different video workshop modules that are super digestible.
Are Idea Pins Necessary for Everyone?
Since the release of Idea Pins, I’m just not seeing the same distribution and traffic from static pins, or even video pins for that matter, that I was at one point in time.
What I’m seeing though is a correlation between engagement and an increase in followers when my clients start using Idea Pins.
This trickles down into your other content. What I mean is that if Pinterest notices that your account is getting good engagement and growing, they’re more likely to distribute more of your content.
For this reason, yes, I firmly believe that Idea Pins are necessary for all content creators who are using Pinterest for marketing.
Idea Pins need to be created strategically and not just thrown together. Don’t worry! I go over how to do this in my Idea Pin Starter Kit!
To be crystal clear, The Idea Pin Starter Kit is for all businesses using Pinterest as a marketing platform.
How is the Idea Pin Starter Kit Different from Other Pinterest Courses?
My Idea Pin Starter Kit gives you a clear and direct route for effectively using this pin format within your Pinterest strategy.
Did I mention that this course is designed to get you started quickly?
Not only will it help you get started quickly, but it’s solely focused on this one feature.
So no matter what your Pinterest knowledge is prior to the course, you’ll walk away with a solid understanding of this one specific feature. No need to sift through other content in order to focus on Idea Pins. I’ve done the hard work for you!
I mentioned it earlier, but I think what’s thrown content creators a curveball is by having a pin format that they can’t link to their own content.
It puts Idea Pins into their own category, and because of that, they take extra planning and strategy for using them well.
Ready to Start?
If you’d like to get going quickly and know that you’re following best practices, plus get lots of ideas for your unique business, you can purchase my Idea Pin Starter Kit today!
As a pre-launch gift, I’m offering a limited-time discount on the starter kit when you purchase today. Once the course is officially launched, prices are going up!
