{"id":715,"date":"2021-02-11T00:35:16","date_gmt":"2021-02-11T00:35:16","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=715"},"modified":"2023-09-17T23:25:32","modified_gmt":"2023-09-17T23:25:32","slug":"promoted-pins-vs-facebook-ads","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/promoted-pins-vs-facebook-ads\/","title":{"rendered":"Promoted Pins vs. Facebook Ads: My 4 Easy Tips to Consider"},"content":{"rendered":"

It can be overwhelming, especially if you\u2019ve never invested in ads before. Personally, I\u2019m a lover of all things Pinterest and Promoted Pins, but in an effort to diversify my own knowledge and experience, I decided to take a fabulous course, and add Facebook to my list of services.<\/p>\n

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Since having run multiple Facebook campaigns, it\u2019s really given me some great insight into what works for each platform, and a list of some important things to think about before deciding to invest your ad spend into a platform.<\/p>\n

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All that\u2019s to say, each niche is unique, and your audience will also interact differently. But once again, this is a good jumping-off point!<\/p>\n

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Promoted Pins vs. Facebook Ads: How are they different?<\/h2>\n

Let\u2019s start basic, girl.<\/p>\n

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Pinterest is a visual search engine and Facebook is a social media platform. So people very clearly use each differently, and just as people use them differently the way that they are set up and the overall strategy for using and optimizing each is very, very different.<\/p>\n

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So let\u2019s get back to my list of important factors to think about when deciding on which platform to invest in\u2026<\/p>\n

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1. Audience<\/h2>\n

It\u2019s important to know if your audience is actually on the platform, and using it.<\/p>\n

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Let\u2019s be honest, most of the world is on Facebook and Pinterest doesn\u2019t have nearly as many users as Facebook does. Do you know for sure your audience is on Pinterest? Do you have an organic strategy with data to back this up?<\/p>\n

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People interact with each platform differently.<\/p>\n

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Since Pinterest is a visual search engine, it\u2019s used a lot for inspiration and discovery. However, a lot of people also go to Pinterest with a problem that they need to solve! On the other hand, people go to Facebook to be social, so if you\u2019re investing money in ads, you\u2019ll need to stop people\u2019s scrolling.<\/p>\n

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2. Budget<\/h2>\n

I\u2019ve heard time and time again that people think Pinterest is more expensive. Do you have proof and data of this? If so, fair enough, if not\u2026 stop poo-pooing my Promoted Pins, girl!<\/p>\n

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From my experience, Pinterest is less expensive, and not to mention\u2026 after your campaign wraps up, what do you think happens to that pin? Yeah, it continues to live on Pinterest, and can still bring in leads and\/or sales!<\/p>\n