{"id":3745,"date":"2022-07-25T13:19:06","date_gmt":"2022-07-25T13:19:06","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3745"},"modified":"2023-09-01T20:30:04","modified_gmt":"2023-09-01T20:30:04","slug":"what-does-the-future-hold-for-pinterest","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/what-does-the-future-hold-for-pinterest\/","title":{"rendered":"What Does the Future Hold for Pinterest?"},"content":{"rendered":"

If you’re looking for a magic 8-ball answer about the future of Pinterest, this is not the post to read. But, if you’re ready for some solid insights on how far Pinterest has come and the encouraging steps Pinterest is taking to stay relevant and essential for your marketing strategy, let’s get reading.<\/em><\/p>\n

 <\/p>\n

\u201cI\u2019m 30 years old, will Pinterest be around for my lifetime?\u201d. I recently asked on my Instagram stories what burning questions my followers would like to have answered, and this question definitely got my wheels turning.\u00a0<\/span><\/p>\n

 <\/p>\n

We live in such a different world today than we did 12 years ago. It makes me feel old as dirt saying that, but I remember when I was in college and Instagram came out.\u00a0<\/span><\/p>\n

 <\/p>\n

My friends and I got accounts and quickly started posting over-filtered pictures where the saturation was so dark I absolutely did not look normal. I know you know what I\u2019m talking about. ?<\/span><\/p>\n

 <\/p>\n

Back in those college days for me, this other platform came out around the same time as Instagram. It was so weird – I had to have an \u201cemail invite\u201d to join. I remember my friend Jenn doing me a favor and quickly sending me one, reassuring me that I would love \u201cPinterest\u201d.\u00a0<\/span><\/p>\n

 <\/p>\n

Ahh, the good old days on Pinterest. The days where your feed would be filled with wonderful ideas and products and rarely link that beautiful image to a source that gave you more information.<\/span><\/p>\n

 <\/p>\n

The Current Status of Pinterest<\/h2>\n

 <\/p>\n

Thank goodness the days of Pins that NEVER led us to where we wanted to go are over. Now that\u2019s not to say that you aren\u2019t ever going to come across a Pin that leaves you hanging, but Pinterest has come a long way.\u00a0<\/span><\/p>\n

 <\/p>\n

Over the past 12 years, Pinterest has gone from a place of visual inspiration to a place that not only inspires its users but supports them in taking action.\u00a0<\/span><\/p>\n

 <\/p>\n

Last November, I was in a time crunch to get everything put together and planned for my daughter\u2019s birthday party, and I desperately needed invitations.\u00a0<\/span><\/p>\n

 <\/p>\n

I went to Pinterest and searched \u201cwinter birthday party ideas\u201d and not only was I able to come up with the theme, but I also quickly found the perfect invitations and bought them from a Pin I clicked on from Pinterest.\u00a0<\/span><\/p>\n

 <\/p>\n

It led me to a site I was already familiar with, but it just streamlined the search to have pictures and quickly scan what I liked.\u00a0<\/span><\/p>\n

 <\/p>\n

This is the status of Pinterest today. It remains a place of not only positivity but also a place that inspires its users and also helps them find solutions to their problems.\u00a0<\/span><\/p>\n

 <\/p>\n

Pinterest went public on April 18th, 2019, so the platform is continually making some major evolutions.\u00a0<\/span><\/p>\n

And now more than ever, the platform is working on becoming more shoppable. This is good for businesses marketing on Pinterest and it\u2019s also convenient for the users as well.<\/span><\/p>\n

 <\/p>\n

Just this year, Pinterest acquired The Yes. Here\u2019s what <\/span>Tech Crunch said<\/span><\/a>, \u201cthe acquisition will help to establish a new strategic organization within Pinterest to help drive the company\u2019s shopping efforts, including the development of features for both shoppers and retailers”.\u00a0<\/span><\/p>\n

 <\/p>\n

These strides to becoming more shoppable will attract not only Pinterest creators, but also users.<\/span><\/p>\n

 <\/p>\n

\"What<\/p>\n

 <\/p>\n

What the Current Status Could Tell Us About the Future of Pinterest<\/h2>\n

 <\/p>\n

Pinterest has been around for 12 years now. There have definitely been some ups and downs for the platform, which everyone experiences to an extent, but I think they are making strides to stay relevant.\u00a0<\/span><\/p>\n

 <\/p>\n

Pinterest recently explained at length all of the changes they are making during their <\/span>Creator\u2019s Festival<\/span><\/a>. In summary, they basically shared multiple ways they would be improving the Pinnner\u2019s experience to make it easier than ever to shop. They also shared how Pinterest creators can not only inspire users but actually profit from their efforts on the platform.<\/span><\/p>\n

 <\/p>\n

Between the creation of Idea Pins, which is Pinterest’s way of keeping up with Reels and TikTok, and becoming more shoppable, I do believe Pinterest has a lot of miles left in its engine.\u00a0<\/span><\/p>\n

 <\/p>\n

I Don\u2019t Have a Crystal Ball for Pinterest<\/h2>\n

 <\/p>\n

Does anyone remember Vine? It was a video app that came and left so quickly my fingers never had time to download it. Kidding, well kind of.\u00a0<\/span><\/p>\n

 <\/p>\n

To an extent, Pinterest has stood the test of time. Do I think it will be around for someone\u2019s entire lifetime? Honestly, I have no idea.\u00a0<\/span><\/p>\n

 <\/p>\n

But it\u2019s already been around for a third of my lifetime! I won\u2019t disclose my exact age, but we\u2019ll leave it at that.<\/span><\/p>\n

 <\/p>\n

Furthermore, everything I have mentioned above definitely should give us hope that it\u2019s not going anywhere, anytime soon.<\/span><\/p>\n

 <\/p>\n

Here\u2019s What I Want to Leave You With About Pinterest<\/h2>\n

 <\/p>\n

Pinterest is so unique. Not only will there always be a need for search engines, but it has the visual aspect that helps people connect with content that\u2019s different from any other platform.\u00a0<\/span><\/p>\n

 <\/p>\n

For this reason, I\u2019ve shared this before and I\u2019ll say it again, I think it\u2019s a misstep for business owners to not utilize Pinterest in their marketing strategy.\u00a0<\/span><\/p>\n

 <\/p>\n

There are absolutely some <\/span>prerequisites<\/span><\/a> you can, and should, check on first. This would include asking yourself, \u201cis your audience on Pinterest?\u201d<\/span><\/p>\n

 <\/p>\n

In all honesty, though, there are not many businesses that <\/span>can\u2019t<\/b> benefit from Pinterest.<\/span><\/p>\n

 <\/p>\n

If you\u2019d like to learn more about the benefits you\u2019ll reap from marketing on the visual search engine, <\/span>this blog post will be super helpful<\/span><\/a>.\u00a0<\/span><\/p>\n

 <\/p>\n

For now my friend, I\u2019d love to invite you to grab my FREE Pinterest strategy guide<\/a>. <\/span><\/p>\n

And, if you\u2019re ready to learn more about Pinterest marketing for your business, check out my in-depth DIY course, Pinterest Marketing Magic<\/a>. Or, if you’re ready to maybe implement a strategy for someone else\u2019s business, my newest course, the Pinterest Manager Academy<\/a>, is the place for you!\u00a0<\/span><\/p>\n

 <\/p>\n

P.S. If you have any thoughts or feedback on this post, I\u2019d love to hear them in the comments! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re looking for a magic 8-ball answer about the future of Pinterest, this is not the post to read. But, if you’re ready for some solid insights on how far Pinterest has come and the encouraging steps Pinterest is taking to stay relevant and essential for your marketing strategy, let’s get reading.   \u201cI\u2019m […]<\/p>\n","protected":false},"author":1,"featured_media":3747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[152],"tags":[238,240,239],"class_list":["post-3745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest-marketing","tag-the-future-of-pinterest","tag-the-future-of-pinterest-for-marketing-your-business","tag-what-does-the-future-of-pinterest-hold-for-my-business"],"aioseo_notices":[],"yoast_head":"\nWhat Does the Future Hold for Pinterest? - Emilee Vales<\/title>\n<meta name=\"description\" content=\"The future of Pinterest? 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