{"id":3739,"date":"2022-07-18T19:07:31","date_gmt":"2022-07-18T19:07:31","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3739"},"modified":"2023-09-01T20:34:39","modified_gmt":"2023-09-01T20:34:39","slug":"how-much-you-can-expect-to-grow-on-pinterest","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/how-much-you-can-expect-to-grow-on-pinterest\/","title":{"rendered":"How Much You Can Expect to Grow On Pinterest"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">While there\u2019s no \u201cperfect answer\u201d for growth on Pinterest, there are several factors that can help you grow <\/span><\/i><b><i>more<\/i><\/b><i><span style=\"font-weight: 400;\"> on this visual platform! Read on to find out how to track your growth and stay consistently growing on Pinterest.\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019m thinking about getting started on Pinterest, but how much can I expect to grow?\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is a great question and one you might have had if you\u2019re thinking about getting started with Pinterest marketing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to know growth rates and if you\u2019ve been consistent on the platform for a period of time. This helps provide an overview of your strategy and if you\u2019re experiencing poor, average, or excellent growth.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Growth Rate Percentages on Pinterest<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ahh, wouldn\u2019t it be amazing if Pinterest was a perfect science and you could do X and experience Y results? If only it were that simple!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Similar to creating a Pinterest strategy, there isn\u2019t really an exact answer as to what you should expect in regards to growth. There is, however, a baseline.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before I give you this baseline, I want to explain the main metric I\u2019m looking at, and measuring, in regard to growth.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With Pinterest being a search engine and a traffic driver, the main metric I\u2019m measuring is Pinterest-led sessions. That means the traffic that\u2019s driven to your website is from Pinterest. We measure this because we can monetize traffic.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For your growth rate, I would say you should aim for and expect 2-5% growth rate month over month on Pinterest. Can you experience a higher or lower number? Absolutely! Don\u2019t worry, we\u2019ll talk about that as well.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Factors That Impact Your Business Growth on Pinterest<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As I mentioned earlier, there is not a one-size fits all strategy. Factors such as your unique business, niche, and Pinterest strategy will all impact your growth on Pinterest.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is why when I\u2019m on a discovery call with potential clients, I do not give guarantees or make promises. There are many factors that come into play when it comes to how fast or slow you\u2019re growing on the platform.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go ahead and take a look at some of the questions I would ask you that are factors affecting your growth (good or bad!):<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Consistency:<\/b><span style=\"font-weight: 400;\"> Are you Pinning daily and how long have you been consistent? If there have been gaps in your consistency this is a factor as well.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Niche:<\/b><span style=\"font-weight: 400;\"> Is your niche supersaturated on Pinterest? Do you know for sure that your audience is on Pinterest?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Keywords:<\/b><span style=\"font-weight: 400;\"> Did you do <\/span><a href=\"https:\/\/emileevales.com\/staging\/9789\/keyword-research-on-pinterest\/\"><span style=\"font-weight: 400;\">in-depth keyword research<\/span><\/a><span style=\"font-weight: 400;\">? Having a strong keyword strategy is vital to your growth because that\u2019s how you\u2019re going to reach your audience on the platform.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Content: <\/b><span style=\"font-weight: 400;\">Are you creating fresh content consistently? I don\u2019t just mean fresh Pin images, but are you sharing new blog posts, products, lead magnets, etc? Remember, you want to make sure that you\u2019re sharing high-quality content.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Pin design: <\/b><span style=\"font-weight: 400;\">Are you using <\/span><a href=\"https:\/\/emileevales.com\/staging\/9789\/the-best-call-to-action-ctas-for-your-pinterest-pins\/\"><span style=\"font-weight: 400;\">CTA\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> on your Pins? You also want to make sure that your Pins have compelling copy, hooks, and evoke curiosity because this is how you\u2019ll get people to click.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/emileevales.com\/staging\/9789\/the-importance-of-understanding-pinterest-strategy-vs-tactics\/\"><b>Tactics:<\/b><\/a><span style=\"font-weight: 400;\"> How many times a day are you Pinning and what types of Pin formats are you creating? It\u2019s important that you\u2019re sharing Standard, Video, and Idea Pins.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Sharing<\/b><span style=\"font-weight: 400;\">: Do you have share buttons on your website that makes it easy for people to share your content?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3740\" src=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/07\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-1.png\" alt=\"Pinterest growth for your business and what you should expect\" width=\"1000\" height=\"1500\" srcset=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/07\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-1.png 1000w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/07\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-1-200x300.png 200w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/07\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-1-683x1024.png 683w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/07\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-1-768x1152.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Expectations Once You See Growth on Pinterest<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As I mentioned earlier, 2-5% is a good goal and very achievable for your month-over-month Pinterest growth. It\u2019s important to keep in mind though, you could grow at a much faster rate!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about month-over-month growth with Pinterest, grab my <a href=\"https:\/\/emileevales.com\/staging\/9789\/ultimate-free-guide\/\">FREE Pinterest Strategy Guide<\/a> today.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you see your traffic growth jump by 30-50%, which I\u2019ve experienced with clients, but the next month your traffic is down 20%. It can be a bummer to see it \u201cdrop\u201d by 20%, but when we see sudden spikes in traffic, it\u2019s not unusual to see the next month plummet a bit.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When you look at the big picture though, if your traffic was 50% and then down 20% the next month, you still experienced great growth overall.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are a few other things to keep in mind that might affect your month-over-month growth and the results you\u2019re seeing on Pinterest:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think about the seasonality of your content. Teachers on Pinterest, for example, typically see more growth during the \u201cback to school\u201d season, and then it typically goes down a bit and can plateau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you have a Pin go \u201cviral\u201d this can inflate stats, so like I mentioned before, if you see a really dramatic spike in traffic, don\u2019t be surprised if it comes down sharply the next month or two afterward.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think about the trends on Pinterest, if you can time and plan your content in advance so you hit big trends on Pinterest, this can help you see better-than-average growth.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Final Thoughts<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re marketing on Pinterest, it\u2019s important to keep in mind that every platform has its peaks and valleys. I tell this to the <\/span><span style=\"font-weight: 400;\">students in <a href=\"https:\/\/emileevales.com\/staging\/9789\/pmm-waitlist\/\">my Pinterest course<\/a><\/span><span style=\"font-weight: 400;\">, but you aren\u2019t going to see traffic on the \u201cup and up\u201d every single month.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s just not going to happen, unfortunately.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When we\u2019re thinking about growth, we obviously want to see month-over-month growth. If you\u2019re getting concerned about what you\u2019re doing on Pinterest, and if it\u2019s \u201cstill working\u201d, try taking a step back and looking at the big picture.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve experienced your traffic go down multiple months in a row, it might be time to look at your year-over-year growth.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I had a client whose traffic went down 3 months in a row, eeekkk. When I looked at her Google Analytics though, it showed that her year-over-year growth for Pinterest-led sessions was up by 50%! This meant that for the specific month we were looking at, her traffic driven to her site from Pinterest was up 50% in comparison to that same month the previous year.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to learn more about creating an effective Pinterest strategy, and one that will bring you month-over-month growth for your business, <\/span><span style=\"font-weight: 400;\">be sure to grab my <a href=\"https:\/\/emileevales.com\/staging\/9789\/ultimate-free-guide\/\">FREE Pinterest strategy guide<\/a> and sign up for my <a href=\"https:\/\/emileevales.com\/staging\/9789\/pmm-waitlist\/\">Pinterest Marketing Magic course waitlist<\/a>!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While there\u2019s no \u201cperfect answer\u201d for growth on Pinterest, there are several factors that can help you grow more on this visual platform! Read on to find out how to track your growth and stay consistently growing on Pinterest.\u00a0 &nbsp; \u201cI\u2019m thinking about getting started on Pinterest, but how much can I expect to grow?\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48],"tags":[229,227,226,228],"class_list":["post-3739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest-management","tag-growing-your-business-with-pinterest","tag-growth-rate-for-pinterest","tag-how-much-can-i-grow-on-pinterest","tag-month-over-month-growth-rate-for-pinterest"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Much You Can Expect to Grow On Pinterest - Emilee Vales<\/title>\n<meta name=\"description\" content=\"How much growth can you expect on Pinterest? 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