{"id":3705,"date":"2022-05-31T21:51:24","date_gmt":"2022-05-31T21:51:24","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3705"},"modified":"2023-09-17T23:13:57","modified_gmt":"2023-09-17T23:13:57","slug":"why-pinterest-marketing-for-business-is-different","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/why-pinterest-marketing-for-business-is-different\/","title":{"rendered":"Why Pinterest Marketing for Business is Different"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Ever wondered why you <\/span><\/i><b><i>feel <\/i><\/b><i><span style=\"font-weight: 400;\">different when you\u2019re on Pinterest? Well, there\u2019s a reason for that! Pinterest should <\/span><\/i><b><i>never<\/i><\/b><i><span style=\"font-weight: 400;\"> take the place of your social media marketing, but this unique platform is different (in a good way)! Read on to find out my top three benefits of using Pinterest for business marketing.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s hard to believe, but this summer will mark 4 years since the start of my business. It feels like a lifetime ago, but in the first year and a half of owning my business, I was actually a social media strategist.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After working as a social media strategist for over a year, I was totally burned out and over it. I was also nervous at the thought of my new freelancing career fizzling out before it even reached its potential.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The reason for this burnout wasn\u2019t stemming from owning my own business, but from the <\/span><b><i>type<\/i><\/b><span style=\"font-weight: 400;\"> of service I was offering.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once I switched to Pinterest, I felt like I finally was where I wanted to be. Not only did I enjoy the work and how the platform made me feel, but it was amazing to see what such a unique platform could do for business owners!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Why I Became a Social Media Strategist<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s rewind for a minute. When I first started my freelancing career, I felt like everywhere I turned business owners were looking to hire social media strategists.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, as I worked through what skills I had and what services I would offer, it seemed like a no-brainer to become a social media manager\/strategist.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But fast-forward a year and a half and I can honestly say I would have closed up shop on my business if my only option were to continue with the social media work.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It felt draining. There\u2019s so much noise on social media, so many opinions and it just didn\u2019t make me feel positive.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>The Pivot to Pinterest<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not going to rehash <\/span><span style=\"font-weight: 400;\">all<\/span><span style=\"font-weight: 400;\"> of the details of my story, because I\u2019ve already done that somewhat in <\/span><a href=\"https:\/\/emileevales.com\/staging\/9789\/how-to-become-a-pinterest-manager\/\"><span style=\"font-weight: 400;\">this post<\/span><\/a><span style=\"font-weight: 400;\">, but I\u2019ll just give a recap of how I became a social media strategist.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I had one very sweet client that allowed me to \u201cplay around with her account\u201d. We instantly started seeing great growth and traction for her business when we had previously been struggling on social media.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not that social media isn\u2019t an amazing way for businesses to market their services, products, etc, but Pinterest is just different.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>The Pinterest Difference<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest is different for a lot of reasons, but today I want to focus on my top three:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a visual search engine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user behavior is unique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinterest is actively kept a safe, positive, and inspiring community<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These are some of the most notable reasons why Pinterest is different. Now here\u2019s why this matters to businesses, like you, that are either marketing on the platform already or thinking about getting started.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i>Visual search engine<\/i><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With Pinterest being a search engine, people are actively looking for inspiration, ideas, and answers to their problems.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest users, or \u201cPinners\u201d, are planners which means they\u2019re thinking of the future when they head to Pinterest. This can mean that they may take a little bit longer to take action, however, they also have different intent in comparison to social media users.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest helps inform buying decisions and also helps Pinners discover new brands via their keyword searches.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i>The user behavior is unique<\/i><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest users come to the platform to plan for the future, as we established, but they also come and dream. They\u2019re dreaming of their future wedding, next DIY project, or a new hairstyle. Also think about exotic vacations, precious nursery ideas, special birthdays, and more.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinners are planning life moments, big and small. This alone makes the behavior on the platform different from any other social media platform.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The typical Pinterest user just wants to find the best answer to their search. They don&#8217;t care about specific brands. This allows businesses of all sizes a great opportunity to catch their ideal customer and get them into their <\/span><a href=\"https:\/\/emileevales.com\/staging\/9789\/what-in-the-world-is-a-pinterest-sales-funnel\/\"><span style=\"font-weight: 400;\">sales funnel<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i>Pinterest is actively kept a safe, positive, and inspiring community<\/i><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Not everyone knows this (<\/span><i><span style=\"font-weight: 400;\">well maybe subconsciously<\/span><\/i><span style=\"font-weight: 400;\">) but Pinterest is intentionally kept a positive platform.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I recently made a TikTok video about this very point, and many people commented about how they knew they felt \u201cdifferent\u201d when they used Pinterest, but they weren\u2019t always sure why.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest users might feel different when they use the platform because they\u2019re gathering ideas and inspiration, but also because negativity is very intentionally kept off the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest has actually created community policies and guidelines that eliminate false information, political ads, and weight loss content.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This creates an environment where people not only feel more positive but also safe. This is a pretty stark contrast in comparison to social media.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>How This Applies to Business Owners<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If I\u2019ve said it once, I\u2019ve said it 100x, social media <em><strong>should not<\/strong><\/em> take the place of Pinterest within your business marketing strategy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You do of course want to make sure your person is actively searching on Pinterest if you\u2019re going to invest your time and energy. But if your person is on Pinterest, you should be marketing your business on the platform!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Bottom line: Pinterest serves people in a way that no other platform does.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Let\u2019s Wrap It Up<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I started by sharing my journey to becoming a Pinterest manager and if you\u2019d like to learn more you can do that <\/span><a href=\"https:\/\/emileevales.com\/staging\/9789\/how-to-become-a-pinterest-manager\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Becoming a Pinterest manager taught me a few crucial reasons as to why Pinterest is not only unique but why business owners should be utilizing it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick recap of those reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a <\/span><b><i>visual<\/i><\/b><span style=\"font-weight: 400;\"> search engine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user behavior is unique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinterest is actively kept a safe, positive, and inspiring community<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re finally convinced that you need to either get started on Pinterest or revive your strategy, I have three different options for you:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Download my <a href=\"https:\/\/emileevales.com\/staging\/9789\/ultimate-free-guide\/\">FREE Pinterest strategy guide<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/emileevales.com\/staging\/9789\/pmm-waitlist\/\">Get on the waitlist for my signature course<\/a>, Pinterest Marketing Magic<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/emileevales.as.me\/schedule.php\"><span style=\"font-weight: 400;\">Book a Pinterest discovery call<\/span><\/a><span style=\"font-weight: 400;\">, if you\u2019d like to go the done-for-you services route<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered why you feel different when you\u2019re on Pinterest? Well, there\u2019s a reason for that! Pinterest should never take the place of your social media marketing, but this unique platform is different (in a good way)! Read on to find out my top three benefits of using Pinterest for business marketing. &nbsp; It&#8217;s hard [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[152],"tags":[210,208,211,209],"class_list":["post-3705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest-marketing","tag-marketing-your-business-on-pinterest","tag-pinterest-marketing-for-business","tag-the-pinterest-difference-for-marketing","tag-why-to-use-pinterest-for-marketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Pinterest Marketing for Business is Different - Emilee Vales<\/title>\n<meta name=\"description\" content=\"This unique platform is different (in a good way)! 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