{"id":3684,"date":"2022-05-09T12:14:14","date_gmt":"2022-05-09T12:14:14","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3684"},"modified":"2022-11-14T13:18:16","modified_gmt":"2022-11-14T13:18:16","slug":"back-to-school-pinterest-ads-strategy-for-tpt-sellers","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/back-to-school-pinterest-ads-strategy-for-tpt-sellers\/","title":{"rendered":"Back-to-School Pinterest Ads Strategy for TpT Sellers"},"content":{"rendered":"

It\u2019s no secret that the back-to-school season is the prime time for teacher business owners to be marketing their products on Pinterest! This week I\u2019m covering how you can prepare your Pinterest ads strategy for the back-to-school season. And next week, I\u2019ll be covering how you can prepare your organic strategy! This post contains affiliate links and I may earn a small commission when you click on the links at no additional cost to you.\u00a0<\/span><\/i><\/p>\n

 <\/p>\n

It\u2019s no secret that the back-to-school season is the prime time for teacher business owners to be marketing their products on Pinterest! This means that <\/span>now<\/b> is the time to be planning your paid and organic strategy on Pinterest.\u00a0<\/span><\/p>\n

 <\/p>\n

Now you might not be thinking about running ads on Pinterest, but if you\u2019re ever thought about it in the past, back-to-school time would be a great time to implement!<\/span><\/p>\n

 <\/p>\n

I say this due to the fact that education is a competitive niche. Back to school time is a great time to invest in ads to get eyes on your important content and products when teachers are eagerly looking for resources.\u00a0<\/span><\/p>\n

 <\/p>\n

A Key Difference Between Pinterest Ads Strategy and Your Organic Marketing Strategy<\/h2>\n

 <\/p>\n

Before diving into these great tips for Pinterest ads, I want to point out this key point. The algorithm on Pinterest is different for your organic strategy and your paid strategy.\u00a0<\/span><\/p>\n

 <\/p>\n

This means that you do not need to have a consistent organic Pinterest strategy in order to run profitable Pinterest ads, and vice versa. You don\u2019t need to run ads to do well organically!<\/span><\/p>\n

 <\/p>\n

Pinterest ads are definitely the fastest way to get your time-sensitive content in front of your target audience on Pinterest, but Pinterest ads still take more time to optimize in comparison to other platforms.\u00a0<\/span><\/p>\n

 <\/p>\n

This is a great segway for our first Pinterest ad tip.\u00a0<\/span><\/p>\n

 <\/p>\n

Tip #1: Publish Your Ads Sooner Rather Than Later<\/h2>\n

 <\/p>\n

Yes, running ads on Pinterest is definitely a much <\/span>faster<\/b> way to get your content in front of your audience on Pinterest. It\u2019s also a <\/span>guarante<\/b>e that people will see your content.\u00a0<\/span><\/p>\n

 <\/p>\n

As I mentioned before though, Pinterest ads do still take time to optimize, and you will most likely need to do testing and tweaking in order to get your ads running profitably.\u00a0<\/span><\/p>\n

 <\/p>\n

This is why it\u2019s beneficial to start running your ads prior to the peak in the back-to-school season.\u00a0<\/span><\/p>\n

 <\/p>\n

Last year, I started running back-to-school ads at the end of May and beginning of June for my clients that were promoting their back-to-school lead magnets and resources.\u00a0<\/span><\/p>\n

 <\/p>\n

This allowed us to get at least 30+ days of testing and tweaking their targeting, Pins, keywords, etc. before the peak of the back-to-school season. So yes, Pinterest ads are faster, but you should actually start them well in advance of your target dates!<\/span><\/p>\n

 <\/p>\n

If you\u2019re ready to start running ads for back to school, or just want to see what\u2019s possible for your key content in regards to Pinterest ads, you can <\/span>book a FREE discovery call with me here<\/span><\/a>. <\/span><\/p>\n

 <\/p>\n

I’d also like to formally invite you to watch my Pin Ads Quickstart Workshop<\/a> – perfect for DIY’ers ready to tackle Pinterest Ads!\u00a0<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Tip #2: Don\u2019t Overlook the Power of Building Your Email List Via Your Pinterest Ads Strategy<\/h2>\n

 <\/p>\n

I know at back-to-school season there\u2019s so much competition and it\u2019s important for people to see your amazing resources, activities, and bundles.\u00a0<\/span><\/p>\n

 <\/p>\n

It might seem like a no-brainer to run ads for your most expensive\/popular bundles.<\/span><\/p>\n

 <\/p>\n

I\u2019m not saying that this can\u2019t work, but I also want to encourage you to think about the power of building your email list.\u00a0<\/span><\/p>\n

 <\/p>\n

I had a very, very successful TpT client say to me that she, \u201cby far gets the most sales from her email list\u201d.\u00a0<\/span><\/p>\n

 <\/p>\n

The one-off sales are nice, but when you get people on your email list, you can build a relationship with them and nurture them into loyal customers.\u00a0<\/span><\/p>\n

 <\/p>\n

Let\u2019s say you run a Pinterest ad for a lead magnet, so your objective is to get the email subscriber.\u00a0<\/span><\/p>\n

 <\/p>\n

If you have a strategic funnel on the backend of that lead magnet, you <\/span>can<\/span><\/i> and <\/span>should<\/b> still get the sales. Potentially way more over time rather than the one-off sale I mentioned earlier!<\/span><\/p>\n

 <\/p>\n

If you\u2019re wondering what in the world I\u2019m talking about when I say a \u201csales funnel\u201d, you can read more about sales funnels here in this blog post<\/a><\/span>!<\/span><\/p>\n

 <\/p>\n

\"Pinterest<\/p>\n

 <\/p>\n

Tip #3: Hire Out or Educate Yourself Prior to Running Pinterest Ads<\/h2>\n

 <\/p>\n

My dear friend, Pinterest ads are much more than just \u201chitting the promote button\u201d. I share this because I have been on many Pinterest ads discovery calls where potential clients think that clicking \u201cpromote\u201d on one of their Pins equates to \u201crunning Pinterest ads\u201d.<\/span><\/p>\n

 <\/p>\n

If you\u2019re wanting a bit more information about what Pinterest ads are, you can <\/span>check out this blog post to get more in-depth information<\/span><\/a>.\u00a0<\/span><\/p>\n

 <\/p>\n

This tip is important because I don\u2019t want to see you waste your time or money.\u00a0<\/span><\/p>\n

 <\/p>\n

Whether you\u2019ve never run Pinterest ads, or you\u2019ve just \u201cplayed around and wanted to see what would happen\u201d in the past, you need to be trained or hire a Pinterest Ads strategist.<\/span><\/p>\n

 <\/p>\n

A great way to learn is by doing, as we all know, but I <\/span>do not<\/span><\/i> recommend experimenting with ads without prior training.\u00a0<\/span><\/p>\n

 <\/p>\n

So how do you learn about Pinterest ads? Well, I’m glad you asked! \ud83d\ude09\u00a0<\/span><\/p>\n

I’d like to formally invite you to watch my Pin Ads Quickstart Workshop<\/a> – the perfect training for a successful start with Pinterest Ads.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Another option to learn about Pinterest ads is to jump into Simple Pin Medias FREE Pinterest Ads training, which is actually happening this week!\u00a0<\/span><\/a><\/p>\n

Simple Pin Media will also be opening the doors to their paid membership, and you can put yourself on that waitlist here.\u00a0<\/span><\/a><\/p>\n

 <\/p>\n

Let\u2019s Wrap It Up<\/h2>\n

 <\/p>\n

Pinterest ads are a great way to get in front of your audience, especially during what is a PEAK time for your competitive niche!<\/span><\/p>\n

 <\/p>\n

Here\u2019s a quick recap of the 3 tips to keep in mind when considering running ads for your TpT business this back to school season:<\/span><\/p>\n

 <\/p>\n

    \n
  1. \n
      \n
    1. Publish Your Ads Sooner than Later<\/span><\/li>\n
    2. Don\u2019t Overlook the Power of Building Your Email List Via Pinterest Ads<\/span><\/li>\n
    3. Hire Out or Educate Yourself Prior to Running Pinterest Ads<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

       <\/p>\n

      If you want to go the DIY route with your Pinterest ads strategy, be sure to watch my Pinterest Ads Quickstart Workshop<\/a> or sign up for Simple Pin Media\u2019s FREE training. <\/span>This 3-day training series will help participants learn the 3 things they need to have in place in order to run Pinterest ads.<\/span><\/a><\/p>\n

       <\/p>\n

      Now the other option is to just hand your Pinterest ads over to an experienced expert, and one who specifically has worked with numerous TpT Sellers. That expert happens to be yours truly, and you can <\/span>book a FREE Discovery Call here<\/span><\/a> if you\u2019re ready to hand your ads over this back-to-school season!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      It\u2019s no secret that the back-to-school season is the prime time for teacher business owners to be marketing their products on Pinterest! This week I\u2019m covering how you can prepare your Pinterest ads strategy for the back-to-school season. And next week, I\u2019ll be covering how you can prepare your organic strategy! This post contains affiliate […]<\/p>\n","protected":false},"author":1,"featured_media":3688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[95],"tags":[202,136,203],"class_list":["post-3684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tpt-pinterest-resources","tag-back-to-school-pinterest-ads-strategy","tag-pinterest-ads-for-tpt-sellers","tag-when-to-run-a-pinterest-ads-campaign-for-back-to-school"],"aioseo_notices":[],"yoast_head":"\nBack-to-School Pinterest Ads Strategy for TpT Sellers - Emilee Vales<\/title>\n<meta name=\"description\" content=\"This week I\u2019m covering how to prepare your Pinterest ads strategy for the back-to-school season. 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