{"id":3668,"date":"2022-04-25T13:18:39","date_gmt":"2022-04-25T13:18:39","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3668"},"modified":"2023-09-05T20:28:07","modified_gmt":"2023-09-05T20:28:07","slug":"13-tips-to-improve-your-pinterest-traffic-after-a-drop-part-2-of-2","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/13-tips-to-improve-your-pinterest-traffic-after-a-drop-part-2-of-2\/","title":{"rendered":"13 Tips to Improve Your Pinterest Traffic After a Drop (Part 2 of 2)"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">This week I\u2019m continuing with part two of my 2-part series on how to improve your Pinterest traffic when you\u2019ve experienced a drop.<\/span><\/i> <i><span style=\"font-weight: 400;\">With anything in life and any platform that uses an algorithm to function, there will be ups and downs. <\/span><\/i><b><i>Spoiler alert<\/i><\/b><i><span style=\"font-weight: 400;\">: if you\u2019re marketing your business on Pinterest, it will be no different!\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before we dive into this second part, let\u2019s quickly define what I mean by \u201ca drop in your Pinterest traffic\u201d.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As I mentioned, it would be unrealistic to expect engagement, reach, traffic, etc. to be on the up and up every single month on Pinterest. I\u2019ve said it before, but I\u2019ll say it again, there will always be natural peaks and valleys.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But, let\u2019s say you step back and look at the overall big picture for your Pinterest marketing strategy. If you\u2019re actually seeing a halt in your growth, or maybe been going the wrong direction month over month, year over year, then it\u2019s time to apply some of the tips I\u2019m sharing this week!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Since this is a 2-part series, if you missed part one, <\/span><a href=\"https:\/\/emileevales.com\/staging\/9789\/13-tips-for-improving-your-pinterest-traffic-thats-dropping-part-1\/\"><span style=\"font-weight: 400;\">you can go back and review those tips in this blog post<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>8. Create Fresh Pins Consistently<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest wants to create a good user experience and keep Pinners coming back to their platform. This is why they changed the algorithm a while back and started prioritizing fresh content. They also encourage Pinterest creators to be focusing their energy on creating high-quality new content.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before this push for fresh content, Pinners would do their searches and they might constantly see the same Pins showing up at the top of their searches. This wasn\u2019t creating a great user experience, or inspiring Pinners in a new way to see the same old stale content.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s one common misstep I see with business owners that negatively impacts their traffic and growth. I\u2019m talking about repinning their older content and calling that their \u201cPinterest strategy\u201d.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Focusing your time and energy on creating fresh content, rather than repinning older content, is a great way to improve your Pinterest traffic!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019ve been Pinning 10 Pins a day, but you know it will take more time to create more fresh Pins. Maybe you try Pinning fewer Pins per day. But just keep in mind, the Pins you are Pinning daily should be high quality, fresh, content!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Tip<\/b><span style=\"font-weight: 400;\">: This doesn\u2019t mean that you can never repin again. A lot of business owners lost their minds when they heard that Pinterest was prioritizing fresh content. They thought this meant every single Pin had to be a new design.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can still repin, especially your Pins that have historically performed well for you. This also applies to your evergreen content and your seasonal content.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I recommend that you really space out those repins though. This means that if you have an evergreen Pin that performs well that you\u2019d like to repin, maybe you only repin it 1-2x a year.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><\/b>9. Fresh Content<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We know that Pinterest wants us to be creating fresh Pins (new Pin design, title, description), but your fresh content goes beyond just new Pin designs!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this image below, you\u2019ll see the hierarchy of the most preferable content to be sharing on Pinterest. As you can see, the \u201cmost fresh\u201d content would be a new Pin design <\/span><span style=\"font-weight: 400;\">AND<\/span><span style=\"font-weight: 400;\"> a new URL.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3669\" src=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Diagrams-1200-\u00d7-628-px.png\" alt=\"13 tips to improve Pinterest traffic after a drop\" width=\"1200\" height=\"628\" srcset=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Diagrams-1200-\u00d7-628-px.png 1200w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Diagrams-1200-\u00d7-628-px-300x157.png 300w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Diagrams-1200-\u00d7-628-px-1024x536.png 1024w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Diagrams-1200-\u00d7-628-px-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Yes, it\u2019s great to be creating fresh Pin designs, but it\u2019s also important to be creating new long-form content that will inspire your audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For me, I\u2019m creating a <\/span><i><span style=\"font-weight: 400;\">new blog post every single week<\/span><\/i><span style=\"font-weight: 400;\">, which means I\u2019m sharing at least 4 new URL\u2019s a month to Pinterest. Plus, I might also have new lead magnets, affiliates, or even products I\u2019m sharing as well.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What I want you to take away from this tip is that you need to be not only creating fresh Pin designs, but also fresh content in regards to where you\u2019re actually sending your audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I should mention, it might not be realistic for you to be blogging once a week. Maybe you create a fresh piece of content once a month. But, you do need to figure out what\u2019s manageable\/sustainable for you and your business.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The main takeaway from this tip is that growth and traffic over time will be more difficult if you\u2019re sending your traffic to the same 3, stale, URL\u2019s over and over again.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Learn from my experience! I\u2019ve tried this with clients that didn\u2019t have very much content and showing growth was <\/span><b>much more<\/b><span style=\"font-weight: 400;\"> challenging.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><\/b>10. Tweak in Intervals Between Pins<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using a scheduler like Tailwind, then you most likely are also taking advantage of some of their features like scheduling one Pin to 3-4 boards and their interval feature to space out the Pins.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is very tactical, but one test you could try making is to space out your intervals more. If you\u2019re Pinning one Pin to 3-5 Boards, it\u2019s a better user experience to slowly drip out that content rather than turn the faucet on full blast and overshare that one Pin to multiple boards.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For my clients, and myself, I typically use an interval of at least 7 days between when I Pinned a specific Pin to one board and when it goes out to the next board. You could actually wait longer if you wish!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> Tailwind will give you a warning if you try to make the interval &lt; 3 days between boards. But it\u2019s my opinion that you should spread them out as much as possible.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>11. Tweak in Pins Per Day<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sometimes less is more on Pinterest! Let\u2019s say you\u2019ve heard other content creators say that they Pin 10-15X a day on Pinterest, so you feel like you should do the same.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I recommend always focusing on quality over volume. One tweak you could make in your tactics is to actually Pin fewer Pins per day, but as I mentioned before, you could share more fresh Pins a day while backing off of the total number of Pins.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It might seem logical that the more you Pin the more you grow. But remember that Pinterest focuses on fresh content, so this high volume of Pins per day does not always equal more traffic!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your Pins are stale and you\u2019ve repinned them too much, they aren\u2019t going to be widely distributed, which means less traffic.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><\/b>12. Add in New Pin Designs<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A really great way to streamline your Pinterest Pin creation is to create beautifully branded Pin templates.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As a matter of fact, all of my clients receive custom templates from me whether we\u2019re doing a Start-Up Package or a Comprehensive Maintenance Package.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If my clients already have templates that they use and love, we continue to use those in addition to the templates I create. This basically just creates more variety, which is a good thing!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I have had clients in the past that have as few as 3 templates that they rotate between, and over time, this can start to feel pretty stale.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Remember how I said that the platform thrives off of fresh content? If your Pins basically all look the same, then they for sure are not checking off that crucial box of \u201cfresh content\u201d.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not saying to abandon your old templates, but it can be beneficial to test some new designs and see if they yield better results!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of my newer clients that I onboarded had templates that were doing well for her. But as I mentioned, I made some new ones in addition for her. During the second month of managing her account, one of the templates I had made for her went viral!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It never hurts to test some fresh Pin designs! Just keep in mind that it does take time for Pins to gain traction and be indexed. This means you\u2019ll want to give the Pins some time before analyzing the results.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3670\" src=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-5.png\" alt=\"13 tips to improve your Pinterest traffic after a drop\" width=\"1000\" height=\"1500\" srcset=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-5.png 1000w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-5-200x300.png 200w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-5-683x1024.png 683w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/04\/Beige-and-Brown-Minimalist-Business-Hack-Pinterest-Pin-5-768x1152.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b><\/b>13. Use Short-Form Video Content<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is a biggie! If you\u2019re seeing a decrease in your Pinterest stats, but you haven\u2019t started using short-form videos on the platform\u2026 you need to start <\/span><b>ASAP<\/b><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t noticed, short-form video is being devoured on some of the biggest platforms.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">YouTube has YouTube Shorts, Instagram has Reels, and TikTok\u2026 well they kind of started this revolution!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest is smart enough to realize that it needs to adapt because the alternative is becoming obsolete.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/emileevales.com\/staging\/9789\/the-idea-pin-starter-kit\/\"><span style=\"font-weight: 400;\">Idea Pins<\/span><\/a><span style=\"font-weight: 400;\"> are an amazing way to integrate short-form video. You can also try Video Pins as another way to use video content as well.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Videos just engage and hook in your audience in a totally different way than a Standard Pinterest Pin does. I do want to mention though that this does not mean you should <strong>ONLY<\/strong> share video content. It\u2019s all about balance when creating an effective Pinterest strategy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I think that if you haven\u2019t used video content on Pinterest up until this point, it could be really helpful in improving your Pinterest traffic.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wanting to learn more about Idea Pins and how to use them to revive your tanked Pinterest traffic, <\/span><a href=\"https:\/\/emileevales.com\/staging\/9789\/the-idea-pin-starter-kit\/\"><span style=\"font-weight: 400;\">you can learn all about my Idea Pin Starter Kit right here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><\/b>14. Bonus Tip: Mindset<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Not to get all woo-woo on you, but the longer I\u2019ve had my business, the more I\u2019ve realized that <\/span><b>mindset is everything<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And it\u2019s no different when it comes to marketing on Pinterest. Every single platform changes and evolves. And for some reason, I see a lack of patience with Pinterest specifically for some reason.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I mean it, I feel like people love to hate Pinterest!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you tell yourself that:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cPinterest no longer works\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPinterest is a waste of time for my business\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMy audience just doesn\u2019t convert on Pinterest\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Etc, etc, etc.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Then guess what, all of those comments you\u2019re telling yourself will come true. You have to roll with the punches, embrace new features, and be willing to test and evolve over time if you want to continue to see real growth on Pinterest.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I feel pretty passionate about mindset when it comes to Pinterest. If this is totally up your alley, <a href=\"https:\/\/emileevales.com\/staging\/9789\/a-pinterest-marketing-prerequisite\/\">this blog post might interest you<\/a><\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Let\u2019s wrap it up!<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick breakdown of part two of what to do when your Pinterest traffic is dropping. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today we covered tips 8-13 and we had a bonus tip!<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li><span style=\"font-weight: 400;\"> Create Fresh Pins Consistently<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Make Fresh Content<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Tweak in Intervals Between Pins<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Tweak in Pins Per Day<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Add in New Pin Designs<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Use Short Form Video Content\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Bonus Tip: Mindset<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re thinking, \u201cWhoa, Emilee, I need to go to the basics first and foremost\u201d, you need to <a href=\"https:\/\/emileevales.com\/staging\/9789\/ultimate-free-guide\/\">download my FREE Pinterest strategy guide<\/a> &#8211; 7 easy steps to kickstart your Pinterest marketing.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I also mentioned how clients work with me as part of my 1:1 done-for-you services. If you\u2019re ready to just hand over your Pinterest marketing, you can <\/span><a href=\"https:\/\/emileevales.as.me\/schedule.php\"><span style=\"font-weight: 400;\">book a free Discovery Call here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week I\u2019m continuing with part two of my 2-part series on how to improve your Pinterest traffic when you\u2019ve experienced a drop. With anything in life and any platform that uses an algorithm to function, there will be ups and downs. Spoiler alert: if you\u2019re marketing your business on Pinterest, it will be no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48],"tags":[196,197,194,198],"class_list":["post-3668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest-management","tag-boost-pinterest-traffic","tag-how-to-stop-pinterest-traffic-drop","tag-improve-pinterest-traffic","tag-improve-pinterest-traffic-after-a-drop"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 Tips to Improve Your Pinterest Traffic After a Drop (Part 2 of 2) - Emilee Vales<\/title>\n<meta name=\"description\" content=\"This week I\u2019m continuing with part two of my 2-part series on how to improve your Pinterest traffic when you\u2019ve experienced a drop.\" \/>\n<meta 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