{"id":3620,"date":"2022-03-21T14:16:00","date_gmt":"2022-03-21T14:16:00","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3620"},"modified":"2023-09-06T01:33:08","modified_gmt":"2023-09-06T01:33:08","slug":"how-to-clean-up-pinterest-boards","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/how-to-clean-up-pinterest-boards\/","title":{"rendered":"How To Clean Up Pinterest Boards"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Whether you have a new account, or you\u2019ve had yours for years, it\u2019s actually a great practice to do a periodic board clean-up! Today I&#8217;m showing you the why and how to clean up your Pinterest boards.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ahhh spring is finally here and let me tell ya, as a Midwesterner, I\u2019m more than ready for it! Besides weather that\u2019s bearable and new blooms, the other common theme of spring is \u201ccleaning\u201d.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m feeling a double whammy this year with \u201cspring cleaning\u201d + nesting mode since I\u2019m 36.5 weeks pregnant! So, while I\u2019ve been clearing out and refreshing my home, I thought I\u2019d show you how this theme of cleaning ties into your Pinterest strategy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With it being spring, now seems like the perfect time to assess your boards and see how you can get them fully optimized!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><i>Why<\/i> is Cleaning Up Your Pinterest Boards Important?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before we talk about how to clean up your Pinterest boards, I want to dive into why it\u2019s important.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pinterest is a search engine, so keywords drive the platform. The boards you have on your account and the keywords you use help the platform understand what your business and content are about and who it serves.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As a result, you\u2019re aiding the platform in delivering your content to the audience that it\u2019s interested in, or actively searching for, what you have to offer.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We want Pinterest to know <\/span><b>exactly<\/b><span style=\"font-weight: 400;\"> who you serve, which is why your boards and content on the platform need to be optimized!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><i>How<\/i> to Clean Up And Optimize Your Pinterest Boards<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve talked about why it\u2019s important to optimize your Pinterest boards, let\u2019s talk about how to clean up your boards!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I don\u2019t know about you, but I like to follow a repeatable system or set of steps, so I\u2019m going to break this clean-up process for you!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Step 1: <span style=\"font-weight: 400;\">Assess your Total Number of Pinterest Boards<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Tip:<\/span><\/i><span style=\"font-weight: 400;\"> Before getting started with this step, grab a pen and pencil! As you go through and survey your boards, you can make note of what needs to be done. First, assess your boards and then clean them up!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I like to look at the total number of boards because if there are not very many boards for the account, that might be an indication that you need to create some new boards! It could also indicate the boards you currently have are too broad. This means they could be broken into more specific boards.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For example, \u201chealthy recipes\u201d would be a pretty broad board. This could be broken down into \u201chealth breakfast recipes\u201d, \u201chealthy lunch recipes\u201d, and\/or \u201chealthy dinner recipes\u201d.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You could make your board topics even more specific if you have a lot of content about Paleo, gluten-free, etc. It\u2019s better to make your boards more specific if you have enough content for that topic. Boards actually do come up in Pinterest searches and can even come up in Google Searches!\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Now Take Action:<span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As you\u2019re looking over how many boards you have, you might not be ready to break up your boards or add new boards, but this is why you have your pencil and paper! You can always come back to this if you want to look at your content and think:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What boards can I add for the content I regularly create?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which boards are too broad and how can I break them down more specifically?<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong><i>Bonus Tip<\/i><\/strong><span style=\"font-weight: 400;\">: I\u2019m not a fan of \u201cboard sections\u201d. This is basically a way of dividing up boards into more specific sections. If I\u2019m needing to create multiple sections for a board, it might be a good indication that I need to create a brand new board for that content rather than a section! This relates back to how many boards you have, because if you made some of your sections into individual boards, then you\u2019d obviously be creating new boards!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Step 2: <span style=\"font-weight: 400;\">Look at the Relevance of Your Pinterest Boards<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">My niche is business marketing, and more specifically, Pinterest marketing. This means my recipes, DIY home projects, baby room ideas, birthday party ideas, etc. aren\u2019t relevant to my niche. The solution? I made those boards secret!\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I don\u2019t want my followers to see irrelevant content, because I want it to be very clear that if they follow me, I\u2019m only going to be creating Pinterest marketing content. Plus, those other Pins aren\u2019t serving my own account growth, so they do not need to be visible to the public.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I know some business owners will actually have two accounts. They use one for their business and one for their personal use. I don\u2019t think this is necessary, but I would make secret any boards that don&#8217;t pertain to your niche.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Now Take Action:<\/h4>\n<p><span style=\"font-weight: 400;\">When you\u2019re assessing your board relevance consider this. If you have boards that you don\u2019t Pin to, or don\u2019t want on your account, you can always delete those boards, or archive them, rather than making them secret. I did this with some old boards that I wouldn\u2019t Pin to personally, even if it was made into a secret board. At this step, you should definitely make all boards that don\u2019t serve your content and niche into a secret board.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3621\" src=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/1-1.png\" alt=\"How to Clean Up Pinterest Boards\" width=\"1200\" height=\"628\" srcset=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/1-1.png 1200w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/1-1-300x157.png 300w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/1-1-1024x536.png 1024w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/1-1-768x402.png 768w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/1-1-600x314.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Step 3: <span style=\"font-weight: 400;\">Assess Pinterest Group Boards<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you have a TON of group boards, this is always a red flag to me. It\u2019s an outdated practice to be Pinning to group boards to improve your Pin distribution. They no longer work in that way.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">I recommend focusing on your own boards<\/span><\/i><span style=\"font-weight: 400;\">. I once had a client who was a part of 50+ Group Boards and had maybe 5-10 of her own boards, yikes! It should be the other way around if anything!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Now Take Action:<\/h4>\n<p><span style=\"font-weight: 400;\">If you are in a ton of group boards I recommend looking at your Pinterest or Tailwind analytics and see how those group boards are performing for you. Don\u2019t be afraid to leave group boards that aren\u2019t serving your account. The good news is, if you don\u2019t belong to any group boards, you can skip this step!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Step 4: <span style=\"font-weight: 400;\">Check the<\/span> <span style=\"font-weight: 400;\">Order of Your Pinterest Boards<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I like to see boards ordered in relevance. I encourage business owners to have their brand board, products, and best-performing boards at the top of their account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I do believe Pinners are viewing profiles more than they once used to. When you have a Pinner come to your profile, you want them to see your most relevant and popular content first! Hopefully, this will encourage them to follow you for more! Pinterest will allow you to order them by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A to Z<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Custom<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Last saved to<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3622\" src=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/2-1.png\" alt=\"How To Clean Up Pinterest Boards\" width=\"1200\" height=\"628\" srcset=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/2-1.png 1200w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/2-1-300x157.png 300w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/2-1-1024x536.png 1024w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/2-1-768x402.png 768w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/2-1-600x314.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Step 5: <span style=\"font-weight: 400;\">Optimize Pinterest Board Titles<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When I\u2019m doing an account audit or clean-up for a client, I like to look over their current board titles and see if they can be revised:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I look at the current title and if I feel like it\u2019s weak I might do a quick search of the top keywords and see if I can revise the title to improve it for SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At this point, since you already assessed your boards, you may know that some of your boards are a bit too broad. From here you might decide to break one board into 2-3 different boards. In this case, all 3 boards would need optimized titles!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you are optimizing old and new board titles make sure you have a category and topic for that specific board. Then make sure you\u2019ve done your keyword research for top keywords.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Now Take Action:<\/h4>\n<p><span style=\"font-weight: 400;\">Optimize all board titles for SEO. If you feel good about your current titles, well then you\u2019re all set to move on to the next step!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3623\" src=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/3.png\" alt=\"How To Clean Up Pinterest Boards\" width=\"1200\" height=\"628\" srcset=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/3.png 1200w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/3-300x157.png 300w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/3-1024x536.png 1024w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/3-768x402.png 768w, https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/03\/3-600x314.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Step 6: <span style=\"font-weight: 400;\">Optimize Pinterest Board Descriptions<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Basically, any place where you can add keywords and an optimized description on Pinterest, you should! Boards are SO important because they house your content and categorize it nicely for Pinterest. So of course you want to ensure every single board has a great SEO description.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I know I\u2019ve mentioned this before, yes even in this blog post, but your boards can show up in Pinterest search results as well as <\/span><b>GOOGLE<\/b><span style=\"font-weight: 400;\"> search results. Amazing, right? This makes it pretty clear as to why you need to make sure your boards not only have an optimized title, but also an optimized and keyword-rich description!<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Now Take Action:<\/h4>\n<p><span style=\"font-weight: 400;\">Go through and check every board and do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure every board has a description.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove hashtags if you used them in the past, they are no longer relevant.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revise board descriptions as needed if they are weak, or if you don\u2019t have one at all! Make sure the description is well optimized and <\/span><a href=\"https:\/\/emileevales.com\/staging\/9789\/keyword-research-on-pinterest\/\"><span style=\"font-weight: 400;\">use this blog post if you need a refresher on how to do keyword research<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Step 7: <span style=\"font-weight: 400;\">Pinterest Board Covers and What You Need to Know<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Back in the day, maybe 3+ years ago, it was a common practice to add covers to all of your Pinterest boards. This isn\u2019t really a common practice or a \u201cmust-do\u201d, but some people just like to add them!\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you use board covers you need to make sure they are branded.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you go the board cover route, every board needs a cover so they\u2019re cohesive. You can\u2019t add a personalized cover for group boards, so don\u2019t worry about that!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you decide not to use covers, that\u2019s fine, too!<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Now Take Action:<\/h4>\n<p><span style=\"font-weight: 400;\">IF you\u2019re using covers, make sure every board has a cover, they\u2019re cohesive and branded.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Step 8:<span style=\"font-weight: 400;\"> Reviewing Your Content on Your Pinterest Boards<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It would be painstaking to go through every single Pin on every single board. I want to be clear that step 8 is NOT about doing that. However, I do want you to scan what you have on your boards quickly.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do a quick review of your boards and look at your Pin ratios. What I mean by ratios is how many of the Pins on the board are yours vs. other peoples\u2019 Pins? I\u2019ve seen it before where a client will feel like they \u201cneed\u201d a certain board and topic on their account. But guess what? If you aren\u2019t creating content for that specific content bucket, it\u2019s not serving you to have a board about it!\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s right, I\u2019m giving you permission to get rid of that board if you have no content on it and it doesn\u2019t serve you!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quickly scan to see that most Pins are on relevant boards. Sometimes when you\u2019re scheduling, you can accidentally go rogue and add Pins to boards that are not relevant. If you have a Christmas Pin on your Easter board, feel free to hit \u201cedit\u201d on the Pin and move it to the correct board! I wouldn\u2019t spend a lot of time doing this, but if you see any Pins on boards that are glaringly irrelevant to a board, you can move it! While I\u2019ve been working on client accounts, if I see this, I just quickly move it for them.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Now Take Action:<\/h4>\n<p><span style=\"font-weight: 400;\">Scan boards and check how much is your content vs. other people\u2019s and decide if you still need the board or should get rid of it. Do a quick scan to see if most of the Pins are relevant for that board. <\/span><i><span style=\"font-weight: 400;\">Tip<\/span><\/i><span style=\"font-weight: 400;\">: don\u2019t spend too long on this!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>That\u2019s a Wrap!<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Whew, cleaning is a lot of work, even on Pinterest! <\/span><b>BUT<\/b><span style=\"font-weight: 400;\">, I can\u2019t stress to you how important it is to have your Pinterest boards and honestly your overall account optimized!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That helps Pinterest understand who you are, what you serve, and who they should serve your content to based on searches and interest!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In summary, here\u2019s a quick overview of the steps I discussed you should take when cleaning up your Pinterest boards:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess the total number of Pinterest boards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look at the relevance of your Pinterest boards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess Pinterest group boards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the<\/span> <span style=\"font-weight: 400;\">order of your Pinterest boards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize Pinterest board titles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize Pinterest board descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinterest board covers and what you need to know<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviewing your content on your Pinterest boards<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re dying to know more about Pinterest, I highly encourage you to <a href=\"https:\/\/emileevales.com\/staging\/9789\/ultimate-free-guide\/\">download my FREE Pinterest strategy guide<\/a> AND <a href=\"https:\/\/emileevales.com\/staging\/9789\/pmm-waitlist\/\">get on the waitlist for my signature course, Pinterest Marketing Magic<\/a>. <\/span><span style=\"font-weight: 400;\">And let me just tell you, if you clean up your Pinterest boards now, you\u2019ll be ahead of the game!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you have a new account, or you\u2019ve had yours for years, it\u2019s actually a great practice to do a periodic board clean-up! Today I&#8217;m showing you the why and how to clean up your Pinterest boards. &nbsp; Ahhh spring is finally here and let me tell ya, as a Midwesterner, I\u2019m more than ready [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48],"tags":[183,182,184,185],"class_list":["post-3620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest-management","tag-clean-up-pinterest","tag-clean-up-pinterest-boards","tag-organize-and-optimize-pinterest-boards","tag-pinterest-board-clean-up"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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