{"id":3603,"date":"2022-03-14T15:59:47","date_gmt":"2022-03-14T15:59:47","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3603"},"modified":"2023-09-06T01:36:31","modified_gmt":"2023-09-06T01:36:31","slug":"3-ways-pinterest-is-evolving-so-businesses-can-sell-more","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/3-ways-pinterest-is-evolving-so-businesses-can-sell-more\/","title":{"rendered":"3 Ways Pinterest is Evolving So Businesses Can Sell More"},"content":{"rendered":"

You might have missed it, but Pinterest is evolving for the better!\u00a0 And while I can\u2019t force you to use Pinterest, I can present some persuasive reasons as to why you should give this platform a second thought for your business!<\/span><\/i><\/p>\n

When many people hear \u201cPinterest\u201d, they think of ideas, inspiration, DIY, tips, hacks, and basically more free information.\u00a0<\/span><\/p>\n

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I\u2019ve come to realize that even in 2022, many business owners are still skeptical of Pinterest’s ability to convert an audience.\u00a0<\/span><\/p>\n

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I personally have my largest audience base on TikTok. It\u2019s been eye-opening how many people still do not believe that Pinterest can lead to conversions, or sales, for business owners.\u00a0<\/span><\/p>\n

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Let me say, this honestly kills me. So, in order to remedy this misconception, I\u2019ll be showing you three ways that Pinterest can help your business sell more and convert your audience.\u00a0<\/span><\/p>\n

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Pinterest Presents<\/h2>\n

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Pinterest Presents for 2022<\/span><\/a> aired this past week and they gave a great overview of where they are headed this year.\u00a0<\/span><\/p>\n

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All I have to say is wow, there was a lot of great information shared. It really helped me understand, as a marketer, how the platform is working to support businesses and brands so they can not only share inspiration but build their profit on the platform.<\/span><\/p>\n

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As a result, I felt a sense of urgency to break down what I learned from Pinterest Presents. And conveniently, this also will help crush objections that have been swirling around Pinterest more recently within my audience.\u00a0<\/span><\/p>\n

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#1 The Audience on Pinterest<\/h2>\n

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One point that was really driven home during Pinterest Presents was the growing amount of negativity in the world and on other platforms. In contrast, Pinterest has made it its mission to be an \u201coasis\u201d for people.\u00a0<\/span><\/p>\n

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In the presentation, they shared that 8 out of 10 people reported they feel positive when using Pinterest. 9 out of 10 people say that Pinterest is an \u201conline oasis\u201d, and when compared to their social media competitors, only 3 out of 10 people reported these same feelings.\u00a0<\/span><\/p>\n

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As a means of supporting this goal of inspiring the audience and focusing on positivity, Pinterest introduced the Creator Code which they referred to as, \u201cTheir commitment to kindness for all creators to sign\u201d.\u00a0<\/span><\/p>\n

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The Creator Code is not new, but it clearly shows Pinterest and the intent that is there to keep the platform a different and more positive space.\u00a0<\/span><\/p>\n

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We know that Pinterest evokes different feelings in its users. Even though you might not have a different audience on the platform, their mindset is different for sure compared to when they are using other platforms.<\/span><\/p>\n

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Speaking of their mindset, Pinners are planners. They come to the platform to plan for their future. Because Pinners are planners, this is also why trends are so important on Pinterest and should be a core part of your marketing strategy!<\/span><\/p>\n

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If you\u2019d like to learn more about using trends in your Pinterest marketing strategy, <\/span>this blog post is all about using trends predicted to rise on Pinterest<\/span><\/a>!<\/span><\/p>\n

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#2 The Unique Shopping Experience on Pinterest<\/h2>\n

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Remember when Pinterest used to be frustrating back in the day? You\u2019d click on a beautiful and inspiring image, and the chances were solid that you would be led astray. Meaning, when you\u2019d click through to the site, the Pin would not deliver on the promise.\u00a0<\/span><\/p>\n

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These memories are going way back in the archives. What I mean is that I think this happened way more frequently when in the earlier days of the platform.<\/span><\/p>\n

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I\u2019ve noticed that some people still think that this is the name of the game on Pinterest. To be inspired but only let down after they can\u2019t actually get what they want.\u00a0<\/span><\/p>\n

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On the contrary, Pinterest has worked on continually improving the user experience, and they\u2019re making it easier than ever to shop!<\/span><\/p>\n

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They mentioned that they want Pinners, \u201cto go from a spark of an idea to making it a reality\u201d.\u00a0<\/span><\/p>\n

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Here are some of the highlights featured that will help improve the shopping experience:<\/span><\/p>\n

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