{"id":3565,"date":"2022-02-28T14:39:23","date_gmt":"2022-02-28T14:39:23","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3565"},"modified":"2023-09-06T01:50:10","modified_gmt":"2023-09-06T01:50:10","slug":"how-to-write-the-best-pin-descriptions","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/how-to-write-the-best-pin-descriptions\/","title":{"rendered":"How to Write the Best Pin Descriptions"},"content":{"rendered":"

No more creative writer’s block when it comes to writing Pin descriptions. This post is all about the how, why, and where to add vital keywords to help you write the best Pin descriptions for your Pinterest Pins.\u00a0<\/span><\/i><\/p>\n

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You\u2019ve created a beautiful Pin, you\u2019re ready to drive traffic, and now it\u2019s time to write your Pinterest Pin title and description! But you are drawing a blank\u2026 what exactly DO you include when you write your Pinterest Pin description?<\/span><\/p>\n

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Well, my friend, we\u2019re going to break it all down today, because writing a keyword-optimized Pinterest Pin title and description is extremely important!\u00a0<\/span><\/p>\n

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Why Pinterest Pin Titles and Descriptions are Important<\/h2>\n

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First, I want to establish the difference between the Pin title and description. Below you\u2019ll see that the Pin title is in bold and under that the Pin description that\u2019s in smaller font. You can read the entire Pin description if you click on \u201cmore\u201d.<\/span><\/p>\n

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\"Write<\/p>\n

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Pinterest is a visual search engine, so the platform is driven by keywords! When Pinterest users come to the platform, the first action they typically take is heading up to the search bar. Then, they start typing keywords for the ideas, inspiration, or solutions they need.\u00a0<\/span><\/p>\n

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This process continues on and is what I like to call the <\/span>Pinterest sales funnel<\/span><\/a>!\u00a0<\/span><\/p>\n

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As I mentioned, since the platform is driven by keywords, the Pin title and description are two of the most important places to use keywords for Pinterest search engine optimization (SEO).\u00a0<\/span><\/p>\n

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Optimizing your Pinterest Pin title and description helps Pinterest index your content. It also helps them understand what your content is about and who to show it to based on their searches.<\/span><\/p>\n

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If you skip optimizing your title and description, it will <\/span>heavily <\/span><\/i>impact your content\u2019s searchability and being discovered by the right person.\u00a0<\/span><\/p>\n

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4 Things to Include<\/i> in Your Pin Descriptions<\/h2>\n

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#1 Keywords:<\/h4>\n

In case you haven\u2019t already gathered this, your Pin title AND description need to include keywords! If you\u2019re wondering how to go about doing keyword research for your brand and niche, <\/span>I have a great blog post over 5 different ways you can do keyword research on Pinteres<\/span><\/a>t!<\/span><\/p>\n

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#2 Readability:<\/h4>\n

It\u2019s not only important to include keywords in your description but aim to try and include\u00a0<\/span><\/p>\n

them in a natural way. This provides a good user experience and you aren\u2019t, what we\u00a0<\/span><\/p>\n

call, \u201ckeyword stuffing\u201d. To me, this is off-putting and feels more spammy.\u00a0<\/span><\/p>\n

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#3 Enticement or Curiosity:<\/h4>\n

When I\u2019m writing Pin descriptions, I try to use words and phrases that will pique curiosity,\u00a0<\/span><\/p>\n

and leave the Pinner feeling like they want to know more! This will help increase your\u00a0<\/span><\/p>\n

clicks to your site!<\/span><\/p>\n

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#4 Call to Action<\/h4>\n

In the Pin description, I always tell Pinners the action I want them to take! So depending\u00a0<\/span><\/p>\n

on what type of content I\u2019m writing a Pin description for, here are some of the calls to action I use in Pin descriptions:\u00a0<\/span><\/p>\n