{"id":3498,"date":"2022-01-24T14:32:36","date_gmt":"2022-01-24T14:32:36","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3498"},"modified":"2023-09-17T23:14:09","modified_gmt":"2023-09-17T23:14:09","slug":"keyword-research-on-pinterest","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/keyword-research-on-pinterest\/","title":{"rendered":"How to Do Keyword Research on Pinterest (5 Different Ways!)"},"content":{"rendered":"

Ahhh keyword research for Pinterest. One of the most commonly asked questions I get from business owners looking to get started on Pinterest. There are a lot of different ways you can do keyword research on Pinterest. Today I want to break down 5 of my favorite methods, or approaches, you can take when conducting your keyword research!<\/span><\/i><\/p>\n

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Keywords are a very smart place to start if you\u2019re thinking about using Pinterest for your business. Why? Because they should be the driving force behind your strategy!<\/span><\/p>\n

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Pinterest is a search engine, which means the first thing people do when they come looking for a solution is to enter those magical keywords into the search bar.\u00a0<\/span><\/p>\n

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In order to have your content discovered by the right person, you have to do your keyword research. If you\u2019re interested in learning a bit more about <\/span>why<\/span><\/i> we use keywords, <\/span>where<\/span><\/i> to use them, and also more about search engine optimization (SEO)\u2026<\/span>read this post here!<\/span><\/a><\/p>\n

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Another great resource where I share how to use your keywords strategically and where to put them to optimize your account is my <\/span>FREE\u00a0<\/b>Pinterest strategy guide – download it here!<\/a>\u00a0<\/span><\/p>\n

Now back to keywords and how to do your keyword research.\u00a0<\/span><\/p>\n

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#1. The Pinterest Search Bar<\/h2>\n

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The Pinterest search bar is a fantastic place to start your keyword research. I\u2019ve had people ask me about using other platforms, such as Google, for conducting their research.\u00a0<\/span><\/p>\n

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Simple answer: I don\u2019t recommend it.\u00a0<\/span><\/p>\n

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People use platforms like Google and YouTube differently because they serve different needs. While Google is a great search engine and YouTube is an amazing video search engine, people are really searching differently over there.\u00a0<\/span><\/p>\n

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For that reason, I always say to start your research on the Pinterest platform.\u00a0<\/span><\/p>\n

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When you go to the search bar, start by entering a pillar keyword, which is 1-2 words. Pinterest will populate beneath that pillar keyword longtail keywords, which are built upon that pillar keyword.\u00a0<\/span><\/p>\n

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By clicking on one of the keywords, Pinterest will populate Pins (and possibly even some boards and profiles) that have been search engine optimized for those specific keywords.<\/span><\/p>\n

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A word of caution – pay attention to the number (or lack thereof) of related searches or suggestions that come up when you\u2019re doing your keyword research. That\u2019s usually an indication that there is or isn\u2019t a lot of latitude for that specific keyword.\u00a0<\/span><\/p>\n

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When this happens, I like to search that specific pillar or longtail keyword I\u2019ve entered into the search bar just to see what comes up. If it\u2019s totally random, I can tell Pinterest isn\u2019t able to provide content that\u2019s similar to what I\u2019d want to be ranking for. So I try to come up with a new keyword approach for whatever content it is that I want people to discover.\u00a0<\/span><\/p>\n

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PRO TIP<\/b>: Because your boards and profile can come up in peoples\u2019 searches, this is one more reason why you <\/span>MUST<\/b> optimize your profile!<\/span><\/p>\n

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Here\u2019s what it looks like when you use the search bar:<\/span><\/p>\n

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\"\"<\/p>\n

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#2 The Pinterest Keyword \u201cBubbles\u201d<\/h2>\n

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If you\u2019ve been in the Pinterest space for a minute, then you might have heard of the beloved Pinterest \u201csearch bubbles\u201d. I say beloved because, from my experience, people <\/span>loved <\/span><\/i>this feature.\u00a0<\/span><\/p>\n

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When you would use the Pinterest search bar a few years ago, Pinterest would always automatically populate these \u201cbubbles\u201d or what some people called, \u201ctiles\u201d. This was basically a way Pinterest shared additional keyword recommendations.\u00a0<\/span><\/p>\n

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If there are dozens of recommendations, that tells you that you\u2019ve come up with a solid pillar keyword that has a lot of latitude.\u00a0<\/span><\/p>\n

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Unfortunately, Pinterest no longer shows us these bubbles or tiles when we perform a search, so you may be wondering, “why I\u2019m explaining this?”<\/span><\/p>\n

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Well, there is a bit of a hack! When you enter your search, if you filter by \u201cvideo\u201d and then perform your search, you\u2019ll see those magical little bubbles appear.\u00a0<\/span><\/p>\n

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Here\u2019s how you filter your search by video:<\/span><\/p>\n

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\"\"<\/p>\n

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Once you\u2019ve filtered by video you\u2019ll see the bubble come up. You can then see on the far right side there\u2019s also an arrow. This means that there are more recommendations for you to scroll through!<\/span><\/p>\n

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#3 The ABC Method<\/h2>\n

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This method can be a bit tedious, but if you want to make sure you\u2019re leaving no stone unturned, this might be your new best friend.\u00a0<\/span><\/p>\n

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For the ABC method of keyword research, I still use the Pinterest search bar. However, my strategy for approaching the search bar is a bit different.\u00a0<\/span><\/p>\n

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I\u2019ve been using the \u201cdinner\u201d theme here (if you haven\u2019t noticed that) within the pictures I\u2019ve shared for my keyword research. This is for no reason in particular other than it\u2019s almost dinner time and I\u2019m hungry while writing this, ha!<\/span><\/p>\n

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For the ABC method, when I go to the search bar, I type in \u201cdinner a\u201d. This populates lots of recommended searches that I can record in a tool, spreadsheet, or any document I use to organize my keywords.\u00a0<\/span><\/p>\n

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Then I go back to the search bar and start my search again. But this time, I enter \u201cdinner b\u201d and get a new set of search results.\u00a0<\/span><\/p>\n

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If you\u2019re wondering, the answer is yes, you do this for A-Z of the alphabet. As I said, no stone is left unturned, but it is pretty tedious! Especially if you do it for <\/span>EVERY<\/b> pillar keyword you have.<\/span><\/p>\n

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I do want to note, once you have a document or place where you organize your keywords, you will need to add to it or tweak it over time. The good news is you\u2019ll never have to start from scratch again!<\/span><\/p>\n

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If you put in time and dedication to your keyword research, you won\u2019t regret it.\u00a0<\/span><\/p>\n

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Here\u2019s what it looks like for the examples I shared:<\/span><\/p>\n

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\"\"<\/p>\n

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#4 Pinterest Trends Tool<\/h2>\n

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The Pinterest Trends tool is a fantastic way to get new or alternative keywords for your niche! It\u2019s a fairly new tool, but it\u2019s super helpful when trying to find keywords and see when specific keywords are trending up.\u00a0<\/span><\/p>\n

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When you see those specific keywords have a higher search volume it helps you plan your content accordingly.\u00a0<\/span><\/p>\n

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Plus, the Trends Tool provides related searches and even Pins for inspiration for those keywords.\u00a0<\/span><\/p>\n

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I actually did a blog post last week that shares lots of screenshots and helpful information about using the Pinterest Trends tool. <\/span>Check out this blog post<\/span><\/a> if you want to learn more about this great Pinterest resource!<\/span><\/p>\n

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#5 Pinterest Ads Dash<\/h2>\n

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This is a great little secret that you might not know about!\u00a0<\/span><\/p>\n

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When you go to set up a Pinterest ad and you get to the point where you\u2019re going to add keywords, there is a search function!<\/span><\/p>\n

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What makes this search function \u201cextra cool\u201d is that it actually shows you the specific search volume for that specific keyword. This is the first place I\u2019ve mentioned so far where this feature is available!\u00a0<\/span><\/p>\n

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I will say, it\u2019s a bit more complicated to get to this search bar. So, if you\u2019re new to Pinterest, you might not want to dive into the ads dashboard just yet. I did want to provide you with a step-by-step tutorial for how to get there in case you\u2019d like to give this a try though!<\/span><\/p>\n

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Here\u2019s how you get to the search function within the Pinterest ads dash. Disclaimer, you\u2019ll have to have a Pinterest business account to do this.<\/span><\/p>\n

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Step 1: Go to \u201cCreate an Ad\u201d<\/span><\/h4>\n

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\"\"<\/p>\n

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Step 2: Click on Consideration\u00a0<\/span><\/h4>\n

You aren\u2019t really going to hit \u201claunch\u201d on the ad. You just have to go through these steps in order to get to this tool.<\/span><\/p>\n

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\"\"<\/p>\n

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Step 3: Set a Budget<\/span><\/h4>\n

I just set a random budget because I know I\u2019m not going to publish this campaign. If you\u2019re wondering why you have to do this, it\u2019s because Pinterest will quite literally not let you \u201cmove on\u201d, unless you set these parameters.\u00a0<\/span><\/p>\n

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Then click \u201cContinue\u201d to move on.<\/span><\/p>\n

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\"\"<\/p>\n

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Step 4: Select Your Targeting Strategy<\/span><\/h4>\n

In order to get to the keywords, you might have to select your targeting strategy. In this case, just select \u201cfind new customers\u201d.\u00a0<\/span><\/p>\n

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\"\"<\/p>\n

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\"\"<\/p>\n

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Step 5: Change Default From \u201cInterests\u201d to \u201cKeywords\u201d<\/span><\/h4>\n

You\u2019re almost there! It will probably default to \u201cinterests\u201d, but you\u2019ll want to select \u201ckeywords\u201d.\u00a0<\/span><\/p>\n

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\"\"<\/p>\n

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Step 6: Start Conducting Your Keyword Research!<\/span><\/h4>\n

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\"\"<\/p>\n

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Final Thoughts<\/h2>\n

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Would you believe there are <\/span>more<\/i><\/b> ways to find keywords on Pinterest? I know, it\u2019s a lot! But the resources, information, and tools I shared with you today will definitely be sufficient when conducting in-depth keyword research for your brand and niche.\u00a0<\/span><\/p>\n

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It can seem like a lot but believe me, this is worth taking the time to do upfront! I promise.\u00a0<\/span><\/p>\n

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We went through a lot of different methods and ways you can do your keyword research today. If you\u2019re still looking for more help, I\u2019d love to invite you to learn more about my signature Pinterest course, Pinterest Marketing Magic<\/a>.\u00a0<\/span><\/p>\n

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Inside my course, I share all of the documents and tools I use to organize and streamline my systems. This is just a bonus on top of the real purpose of my course – to teach you how to use Pinterest to drive traffic and convert it into sales for your business!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ahhh keyword research for Pinterest. One of the most commonly asked questions I get from business owners looking to get started on Pinterest. There are a lot of different ways you can do keyword research on Pinterest. Today I want to break down 5 of my favorite methods, or approaches, you can take when conducting […]<\/p>\n","protected":false},"author":1,"featured_media":3516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[152],"tags":[160,161,162],"class_list":["post-3498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest-marketing","tag-keyword-research","tag-pinterest-keyword-research","tag-ways-to-research-keywords-on-pinterest"],"aioseo_notices":[],"yoast_head":"\nHow to Do Keyword Research on Pinterest (5 Different Ways!) - 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