{"id":3483,"date":"2022-01-17T03:40:02","date_gmt":"2022-01-17T03:40:02","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3483"},"modified":"2023-09-06T02:15:39","modified_gmt":"2023-09-06T02:15:39","slug":"3-tips-for-using-pinterest-trends-to-inform-your-strategy","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/3-tips-for-using-pinterest-trends-to-inform-your-strategy\/","title":{"rendered":"3 Tips for Using Pinterest Trends to Inform Your Strategy"},"content":{"rendered":"

In case you didn\u2019t know, Pinterest releases a prediction report and a Pinterest trends tool every year. Today I\u2019m showing you how to tap into these gold mine resources and use them in your Pinterest marketing strategy!\u00a0<\/span><\/i><\/p>\n

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You might have heard this phrase before, but Pinners (aka Pinterest users) are planners. This means they come to the platform to plan in advance.\u00a0<\/span><\/p>\n

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As marketers, we should be aware of not only the user behavior but also how the platform functions. Since Pinterest is a search engine, it takes longer for our content to be indexed and basically categorized.\u00a0<\/span><\/p>\n

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Since Pinterest does take time, I start creating Pins and circulating seasonal content anywhere from 45-60 days in advance of the holiday\/season!<\/span><\/p>\n

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This means if you\u2019re creating fresh content for the seasons or based on trends, you really need to have your content mapped out in advance. I\u2019ll get more into best practices and what to be aware of later in this post.\u00a0<\/span><\/p>\n

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Speaking of Pinterest trends, they are wonderful for us to use. Trends help us not only stay relevant but make sure our content reaches Pinterest users when they want and need it the most!\u00a0<\/span><\/p>\n

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This in result means that we should see better results from our Pinterest marketing strategy\u2026 because we\u2019re making content that is more likely to get impressions, saves, and clicks!\u00a0<\/span><\/p>\n

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Today, I\u2019m going to go over some of my <\/span>best<\/span><\/i> tips for using Pinterest trends and how you can use them in your Pinterest marketing strategy.<\/span><\/p>\n

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Tip #1: Use Pinterest Predicts Report<\/h2>\n

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With a New Year comes new trends! And in case you didn\u2019t hear, last month Pinterest released their Pinterest Predicts for 2022. <\/span>This is basically a trend report that Pinterest puts together that forecasts what will be trending in the upcoming year<\/span><\/a>.\u00a0<\/span><\/p>\n

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Pinterest releases a trend report every year (for the past 8 years), so it\u2019s good for this to be on your radar if you plan on creating content for Pinterest.\u00a0<\/span><\/p>\n

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Last year, 8 out of the 10 trend predictions Pinterest made were correct. That’s a pretty solid track record and a good indication that this is a helpful tool for Pinterest marketers!\u00a0<\/span><\/p>\n

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You might be wondering, how do I go about using this report? I\u2019ve got you.\u00a0<\/span><\/p>\n

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Here are a few different ways that you can use the Pinterest Predicts Report:<\/span><\/p>\n