{"id":3384,"date":"2022-01-02T22:02:39","date_gmt":"2022-01-02T22:02:39","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=3384"},"modified":"2023-09-11T14:28:25","modified_gmt":"2023-09-11T14:28:25","slug":"3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/","title":{"rendered":"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year"},"content":{"rendered":"

New Year = New You! If you’ve been curious about marketing your business on Pinterest, this is the post for you! Check out my three considerations and start planning for a fantastic year with your business + Pinterest.\u00a0<\/em><\/p>\n

 <\/p>\n

As the New Year starts it\u2019s a great time to be thinking about what we want to accomplish over the next 12 months. These could be life goals, business goals\u2026 basically all of the goals.\u00a0<\/span><\/p>\n

 <\/p>\n

One of my favorite exercises as a business owner is to not only set different types of goals for the next year but to look back over the past year and think about everything I\u2019ve accomplished.\u00a0<\/span><\/p>\n

 <\/p>\n

It\u2019s important to not just look ahead but look back because it truly puts things into perspective.\u00a0<\/span><\/p>\n

 <\/p>\n

At times during the year, things can feel like they are going at a snail’s pace. When we think about daily, weekly, or even monthly changes\u2026 sometimes our evolution and growth are so minute, you might just miss it if you don\u2019t look closely enough.<\/span><\/p>\n

 <\/p>\n

When I step back though and I think about where I was in January of last year, I can honestly hardly believe all of the changes I\u2019ve made and how much I\u2019ve truly grown in my business.<\/span><\/p>\n

 <\/p>\n

So as you set your own goals and look back at past goals that you either accomplished or maybe missed the mark with, I want to challenge you.<\/span><\/p>\n

 <\/p>\n

My challenge for you is to get started, or get intentional, about your Pinterest marketing.<\/span><\/p>\n

 <\/p>\n

Your Pinterest Marketing Expectations<\/h2>\n

 <\/p>\n

Before you get intentional about Pinterest, it\u2019s important to approach the platform with the right mindset and with a solid understanding of how the platform works.\u00a0<\/span><\/p>\n

 <\/p>\n

In case you\u2019re new around here, Pinterest is a slow grower. What I mean by that is when you get started on the platform, you can expect it to take about 6-12 months to see real growth.\u00a0<\/span><\/p>\n

 <\/p>\n

I know, I know\u2026 that sounds like a <\/span>long<\/i><\/b> time, but let me explain why. Pinterest is a visual search engine and <\/span>search engines take time to index and categorize your content<\/span>.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Is it impossible to see growth faster than 6-12 months? Absolutely not! There\u2019s a whole slew of factors that can play into how long it takes to see growth.\u00a0<\/span><\/p>\n

 <\/p>\n

Here\u2019s what can impact ultimately how fast you see growth on the platform:<\/span><\/p>\n

 <\/p>\n

    \n
  1. The amount of content you share daily<\/span><\/li>\n
  2. If you are sharing a lot of your own content, or if you\u2019re sharing a lot of other people\u2019s content<\/span><\/li>\n
  3. Your business and niche<\/span><\/li>\n
  4. How well you have optimized your content for SEO (search engine optimization)<\/span><\/a><\/li>\n
  5. Your consistency\u00a0<\/span><\/li>\n
  6. If you\u2019re sharing Idea Pins regularly<\/span><\/a> (these help boost views quickly, but they aren\u2019t linkable, so you\u2019ll still need to keep an eye on how your outbound traffic is growing)<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    There are definitely other factors that could impact your growth, but these are some of the ones that come to mind quickly.\u00a0<\/span><\/p>\n

     <\/p>\n

    Why You Need to be Marketing Your Business on Pinterest<\/h2>\n

     <\/p>\n

    So now that you have proper expectations for the platform, I want to look at why you should keep moving forward with your strategy, especially when it can feel taxing.\u00a0<\/span><\/p>\n

     <\/p>\n

    Believe me, all platforms ebb and flow, and so does our growth on them, which is why we absolutely have to be able to keep our eye on the bigger picture.<\/span><\/p>\n

     <\/p>\n

    Let\u2019s look at 3 reasons why you should be marketing your business on Pinterest this year, and what will keep you going when it feels challenging.\u00a0<\/span><\/p>\n

     <\/p>\n

    If you already KNOW you\u2019re ready to take the next step with Pinterest marketing, be sure to grab my FREE Pinterest strategy guide<\/a> – 7 easy-to-follow steps to kickstart your Pinterest strategy.\u00a0<\/span><\/p>\n

     <\/p>\n

    Reason #1: <\/i>Your Content Lasts SO<\/span> Much Longer on Pinterest<\/h4>\n

     <\/p>\n

    Since Pinterest is a search engine, it functions very differently than the other platforms it typically gets lumped with. I find that people often like to categorize Pinterest within \u201csocial media marketing\u201d.\u00a0<\/span><\/p>\n

     <\/p>\n

    There are definitely aspects of Pinterest that make it feel social, especially now with Idea Pins on the platform, but when you get right down to it, it\u2019s still a search engine.<\/span><\/p>\n

     <\/p>\n

    This of course makes Pinterest very different from Instagram, Facebook, Twitter, TikTok, etc. The platforms I just mentioned are truly social media platforms and the life of your content on those platforms is significantly shorter.\u00a0<\/span><\/p>\n

     <\/p>\n

    Here\u2019s a quick breakdown of how long you can expect your content to last on each of the social media platforms, and these stats were pulled from The Refinery (<\/span>you can read their full post about the life of content here<\/span><\/a>):<\/span><\/p>\n

     <\/p>\n

    Twitter<\/b>: 15 minutes<\/span><\/p>\n

    TikTok and Snapchat<\/b>: Instantly lose momentum, unless viral<\/span><\/p>\n

    Facebook<\/b>: 6 hours<\/span><\/p>\n

    Instagram<\/b>: 48 hours (I actually feel like this is a generous amount of time, I feel like my content lasts 21-24 hours)<\/span><\/p>\n

    YouTube<\/b>: 20 days of more<\/span><\/p>\n

    Pinterest<\/b>: 4 months<\/span><\/p>\n

    Blog<\/b>: over a year<\/span><\/p>\n

     <\/p>\n

    \"content<\/p>\n

     <\/p>\n

    Wow<\/strong>. Those stats are wild. You work really freakin\u2019 hard on your content. I know you do and I do too!<\/span><\/p>\n

     <\/p>\n

    You need a platform that works for you and DO NOT get me wrong, I do think social media serves a purpose. I also have fun marketing my business on social media, but I really think that Pinterest will fill a gap in your marketing strategy.\u00a0<\/span><\/p>\n

     <\/p>\n

    Not only do I educate my students and clients on why they need to use Pinterest, <\/span>but I also preach the power of why you need a blog<\/span><\/a><\/span> or some form of long-form content. And guess what lasts the longest as far as content, yup your blog content.\u00a0<\/span><\/p>\n

     <\/p>\n

    Reason #2: <\/i>The User Intent is Different on Pinterest<\/h4>\n

     <\/p>\n

    Pinners are planners! Why do you think people <\/span>LOVE<\/b> to use Pinterest for their weddings, DIY projects, birthday parties, holiday parties, baby nurseries, etc?<\/span><\/p>\n

     <\/p>\n

    The intent of the Pinterest user is definitely different from social media. I know I go to social media to catch up with people, see what\u2019s going on, what people did for their holidays, network even, and more! So yes, it serves a lot of different purposes.\u00a0<\/span><\/p>\n

     <\/p>\n

    But I don\u2019t go to social media when I have a problem, or I\u2019m trying to search for an answer. Search engines are SO unique in that way. We go to Pinterest and start typing in that search bar when we have a problem, a question, or need inspiration.\u00a0<\/span><\/p>\n

     <\/p>\n

    When you can provide your audience with the perfect solution to their problem, that\u2019s when the magic happens, baby!<\/span><\/p>\n

     <\/p>\n

    Reason #3<\/em>: You Can Reach a New and Different Audience<\/h4>\n

     <\/p>\n

    Did you know that 97% of searches on Pinterest are unbranded? Pinners go to Pinterest with a problem or look for inspiration, we\u2019ve established that. But what we didn\u2019t talk about (and I hate to break it to you) is that they don\u2019t care who you are.<\/span><\/p>\n

     <\/p>\n

    This is a <\/span>GOOD<\/b> thing though! This means you can reach new people and audiences on Pinterest, because if you\u2019ve done your <\/span>keyword research<\/span><\/a><\/span>, and you\u2019re <\/span>following best practices<\/span><\/a><\/span>\u2026 there\u2019s no reason you can\u2019t find success on the platform!<\/span><\/p>\n

     <\/p>\n

    As long as you can inspire people with your Pins, they will absolutely be willing to click on your content, follow you, learn more from you, and the ultimate goal\u2026 buy from you!\u00a0<\/span><\/p>\n

     <\/p>\n

    I\u2019m just going to leave these stats here to blow your mind about Pinterest users\u2019 behavior. These were pulled from <\/span>Sprout Social<\/span><\/a>.<\/span><\/p>\n

     <\/p>\n

    \"quote<\/p>\n

     <\/p>\n

    Come Learn with Me<\/h2>\n

     <\/p>\n

    Well, my friend, that\u2019s all I have for you this week. No matter when you\u2019re reading this, it\u2019s never too late to set a new goal or start a new platform. And do you want to know when the best time to get started on Pinterest is? Well, today of course!\u00a0<\/span><\/p>\n

     <\/p>\n

    As a quick recap:<\/span><\/p>\n

      \n
    1. Pinterest takes time- have proper expectations so you don\u2019t throw in the towel prematurely<\/span><\/li>\n
    2. Pinterest is a <\/span>must<\/span><\/span> for your business because:<\/span>\n
        \n
      1. Your content lasts SO much longer in comparison to social media<\/span><\/li>\n
      2. Pinterest users behave differently\u00a0<\/span><\/li>\n
      3. Using a new platform means you could reach a new and broader audience<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

         <\/p>\n

        As a final reminder, you can learn more with me by grabbing your FREE Pinterest strategy guide<\/a>, or take the plunge and get on the waitlist for my signature course, Pinterest Marketing Magic<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        New Year = New You! If you’ve been curious about marketing your business on Pinterest, this is the post for you! Check out my three considerations and start planning for a fantastic year with your business + Pinterest.\u00a0   As the New Year starts it\u2019s a great time to be thinking about what we want […]<\/p>\n","protected":false},"author":1,"featured_media":3388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[152],"tags":[150,51,151],"class_list":["post-3384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest-marketing","tag-marketing-your-business-with-pinterest","tag-pinterest-marketing","tag-using-pinterest-marketing-for-your-business"],"aioseo_notices":[],"yoast_head":"\n3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year - Emilee Vales<\/title>\n<meta name=\"description\" content=\"New Year = New You! Check out my three considerations and start planning for a fantastic year with marketing your business + Pinterest.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year - Emilee Vales\" \/>\n<meta property=\"og:description\" content=\"New Year = New You! Check out my three considerations and start planning for a fantastic year with marketing your business + Pinterest.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Emilee Vales\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-02T22:02:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-11T14:28:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emileevales.com\/wp-content\/uploads\/2022\/01\/Blog-Post-Headers-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emilee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/\"},\"author\":{\"name\":\"Emilee\",\"@id\":\"https:\\\/\\\/emileevales.com\\\/#\\\/schema\\\/person\\\/4f9edc49d5bcc15a4f5d587198568117\"},\"headline\":\"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year\",\"datePublished\":\"2022-01-02T22:02:39+00:00\",\"dateModified\":\"2023-09-11T14:28:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/\"},\"wordCount\":1453,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/emileevales.com\\\/staging\\\/9789\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Blog-Post-Headers-3.png\",\"keywords\":[\"Marketing your business with Pinterest\",\"pinterest marketing\",\"Using Pinterest marketing for your business\"],\"articleSection\":[\"Pinterest Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/\",\"url\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/\",\"name\":\"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year - Emilee Vales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/emileevales.com\\\/staging\\\/9789\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Blog-Post-Headers-3.png\",\"datePublished\":\"2022-01-02T22:02:39+00:00\",\"dateModified\":\"2023-09-11T14:28:25+00:00\",\"description\":\"New Year = New You! Check out my three considerations and start planning for a fantastic year with marketing your business + Pinterest.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/#primaryimage\",\"url\":\"https:\\\/\\\/emileevales.com\\\/staging\\\/9789\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Blog-Post-Headers-3.png\",\"contentUrl\":\"https:\\\/\\\/emileevales.com\\\/staging\\\/9789\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Blog-Post-Headers-3.png\",\"width\":1200,\"height\":628,\"caption\":\"Three Reasons Why You Should Be Marketing Your Business on Pinterest\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/emileevales.com\\\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/emileevales.com\\\/staging\\\/9789\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/emileevales.com\\\/#website\",\"url\":\"https:\\\/\\\/emileevales.com\\\/\",\"name\":\"Emilee Vales\",\"description\":\"Helping educational visionaries increase their traffic and turn it into profit with Pinterest and Facebook marketing strategies\",\"publisher\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/emileevales.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/emileevales.com\\\/#organization\",\"name\":\"Emilee Vales\",\"url\":\"https:\\\/\\\/emileevales.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/emileevales.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/emileevales.com\\\/staging\\\/9789\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Primary-Pink-1.png\",\"contentUrl\":\"https:\\\/\\\/emileevales.com\\\/staging\\\/9789\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Primary-Pink-1.png\",\"width\":600,\"height\":181,\"caption\":\"Emilee Vales\"},\"image\":{\"@id\":\"https:\\\/\\\/emileevales.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/emileevales.com\\\/#\\\/schema\\\/person\\\/4f9edc49d5bcc15a4f5d587198568117\",\"name\":\"Emilee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/396493eacd9a06e06d8dd7809933a0d3ed3e701ac3353f293101f27f326ff53f?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/396493eacd9a06e06d8dd7809933a0d3ed3e701ac3353f293101f27f326ff53f?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/396493eacd9a06e06d8dd7809933a0d3ed3e701ac3353f293101f27f326ff53f?s=96&d=mm&r=pg\",\"caption\":\"Emilee\"},\"url\":\"https:\\\/\\\/emileevales.com\\\/staging\\\/9789\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year - Emilee Vales","description":"New Year = New You! Check out my three considerations and start planning for a fantastic year with marketing your business + Pinterest.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/","og_locale":"en_US","og_type":"article","og_title":"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year - Emilee Vales","og_description":"New Year = New You! Check out my three considerations and start planning for a fantastic year with marketing your business + Pinterest.\u00a0","og_url":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/","og_site_name":"Emilee Vales","article_published_time":"2022-01-02T22:02:39+00:00","article_modified_time":"2023-09-11T14:28:25+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/emileevales.com\/wp-content\/uploads\/2022\/01\/Blog-Post-Headers-3.png","type":"image\/png"}],"author":"Emilee","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emilee","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/#article","isPartOf":{"@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/"},"author":{"name":"Emilee","@id":"https:\/\/emileevales.com\/#\/schema\/person\/4f9edc49d5bcc15a4f5d587198568117"},"headline":"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year","datePublished":"2022-01-02T22:02:39+00:00","dateModified":"2023-09-11T14:28:25+00:00","mainEntityOfPage":{"@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/"},"wordCount":1453,"commentCount":0,"publisher":{"@id":"https:\/\/emileevales.com\/#organization"},"image":{"@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/#primaryimage"},"thumbnailUrl":"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/01\/Blog-Post-Headers-3.png","keywords":["Marketing your business with Pinterest","pinterest marketing","Using Pinterest marketing for your business"],"articleSection":["Pinterest Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/","url":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/","name":"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year - Emilee Vales","isPartOf":{"@id":"https:\/\/emileevales.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/#primaryimage"},"image":{"@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/#primaryimage"},"thumbnailUrl":"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/01\/Blog-Post-Headers-3.png","datePublished":"2022-01-02T22:02:39+00:00","dateModified":"2023-09-11T14:28:25+00:00","description":"New Year = New You! Check out my three considerations and start planning for a fantastic year with marketing your business + Pinterest.\u00a0","breadcrumb":{"@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/#primaryimage","url":"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/01\/Blog-Post-Headers-3.png","contentUrl":"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2022\/01\/Blog-Post-Headers-3.png","width":1200,"height":628,"caption":"Three Reasons Why You Should Be Marketing Your Business on Pinterest"},{"@type":"BreadcrumbList","@id":"https:\/\/emileevales.com\/3-reasons-why-you-need-to-be-marketing-your-business-on-pinterest-this-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emileevales.com\/staging\/9789\/"},{"@type":"ListItem","position":2,"name":"3 Reasons Why You Need to be Marketing Your Business on Pinterest This Year"}]},{"@type":"WebSite","@id":"https:\/\/emileevales.com\/#website","url":"https:\/\/emileevales.com\/","name":"Emilee Vales","description":"Helping educational visionaries increase their traffic and turn it into profit with Pinterest and Facebook marketing strategies","publisher":{"@id":"https:\/\/emileevales.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emileevales.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/emileevales.com\/#organization","name":"Emilee Vales","url":"https:\/\/emileevales.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emileevales.com\/#\/schema\/logo\/image\/","url":"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2021\/05\/Primary-Pink-1.png","contentUrl":"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2021\/05\/Primary-Pink-1.png","width":600,"height":181,"caption":"Emilee Vales"},"image":{"@id":"https:\/\/emileevales.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/emileevales.com\/#\/schema\/person\/4f9edc49d5bcc15a4f5d587198568117","name":"Emilee","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/396493eacd9a06e06d8dd7809933a0d3ed3e701ac3353f293101f27f326ff53f?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/396493eacd9a06e06d8dd7809933a0d3ed3e701ac3353f293101f27f326ff53f?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/396493eacd9a06e06d8dd7809933a0d3ed3e701ac3353f293101f27f326ff53f?s=96&d=mm&r=pg","caption":"Emilee"},"url":"https:\/\/emileevales.com\/staging\/9789\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/posts\/3384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/comments?post=3384"}],"version-history":[{"count":5,"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/posts\/3384\/revisions"}],"predecessor-version":[{"id":4430,"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/posts\/3384\/revisions\/4430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/media\/3388"}],"wp:attachment":[{"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/media?parent=3384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/categories?post=3384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emileevales.com\/staging\/9789\/wp-json\/wp\/v2\/tags?post=3384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}