{"id":2418,"date":"2021-08-16T19:44:29","date_gmt":"2021-08-16T19:44:29","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=2418"},"modified":"2023-09-11T20:09:56","modified_gmt":"2023-09-11T20:09:56","slug":"how-to-refresh-your-pinterest-strategy-for-tpt-sellers","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/how-to-refresh-your-pinterest-strategy-for-tpt-sellers\/","title":{"rendered":"How to Refresh your Pinterest Strategy for TpT Sellers"},"content":{"rendered":"\r\n<p><i>The online world is always changing and evolving, and so are the platforms we know and love. From a user perspective, this can make the apps more engaging, addicting, (anyone else gone down the rabbit hole of reels??), and fun, but from a business marketing perspective, it can sometimes feel like a headache. Let&#8217;s avoid the nightmare of wondering what to pin next and hit <strong>REFRESH<\/strong> on your Pinterest strategy!\u00a0<\/i><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>There is one absolute takeaway in this industry: as a TpT Seller using platforms (Pinterest, Facebook, and Instagram) for marketing, you have to continually evolve your strategy.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Sometimes evolution means testing, and through trial and error, seeing what works and what doesn&#8217;t.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Before you start testing, let&#8217;s give your Pinterest strategy a makeover! After this makeover, you should have a clear understanding of what you need to do (and keep doing) to boost your Pinterest traffic.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>STEP 1: The Foundation &#8211; Reassess your Pinterest Goals<\/h2>\r\n<p>&nbsp;<\/p>\r\n<p>Let&#8217;s talk about why you&#8217;re using Pinterest for your business. Is it for brand awareness, lead generation, sales, or something else?<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Just FYI, it doesn&#8217;t count to say, &#8220;I want traffic to my site&#8221;. Why do you want traffic? What do you want that traffic to do?<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Say you&#8217;re crystal clear on why you&#8217;re using Pinterest &#8211; to increase your TpT sales. Seems like a good goal, right?\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>In order to gain more sales, it is natural that you&#8217;d want to direct more of your pins to TpT. However, if I&#8217;ve said it once I&#8217;ve said it a hundred times, pins directed to TpT don&#8217;t perform well for multiple reasons.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>I won&#8217;t go through those reasons now, but if you know they don&#8217;t do well, then we need to take a step back in your sales funnel. Think about what would be a new natural step in your funnel prior to going to your TpT store or product listing.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/emileevales.com\/staging\/9789\/wp-content\/uploads\/2021\/08\/Pinterest-System-for-Sales-Diagrams.png\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\r\n<p>Based on this visual, the step before going to your TpT store and\/or specific product listing would be to read a blog post. Through this blog post, you share ideas, tips, and inspire your potential customers and help them envision using your product with their students.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Pinterest is an amazing platform to bring customers into your funnel. With that being said, if you aren&#8217;t having much success with getting those direct sales, it&#8217;s time to create a new objective.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Maybe your new objective should be lead generation.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Building your email list could be your priority, and then through your email list, you can nurture your customers before that direct sale.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>It&#8217;s not that you won&#8217;t eventually get sales from the people you bring into your funnel from Pinterest, but the first way you&#8217;d be measuring your success on Pinterest is by how many new email signups you receive rather than TpT sales.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Now that you&#8217;ve clarified what your Pinterest objective is, it&#8217;s time to move onto\u2026<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>STEP 2: Plan Content that will Boost your Pinterest Traffic<\/h2>\r\n<p>&nbsp;<\/p>\r\n<p>One of the biggest challenges I see with my clients is a lack of consistency and intentionality with blogging. We know blogging is a crucial step in order to get potential customers either on your email list or to your TpT store.<\/p>\r\n<p><br \/>This means it needs the time, planning, strategy, and consistency it deserves. Feeling lost when it comes to planning your blog? <a href=\"https:\/\/emileevales.com\/staging\/9789\/ultimate-free-guide\/\">Check out my new FREE Pinterest strategy guide!<\/a> \u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>As a TpT seller, your niche is heavily influenced by seasonality. Unlike other niches, it pays to be a step ahead of the seasons and trends!<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Not only does planning help you stay ahead of the trends, but it also helps you plan blog posts that strategically position content to reach your goals.\u00a0\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>It looks like this:<\/p>\r\n<p>Blog strategy = consistently producing high-quality content = content that will lead to more traffic on Pinterest = longer sessions on your website = more conversions for your business.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Let&#8217;s say your Pinterest strategy goal is lead generation. Asking yourself the following when you&#8217;re planning and mapping out blog content:<\/p>\r\n<p>&nbsp;<\/p>\r\n<ol>\r\n<li aria-level=\"1\">What lead magnets do I have?\u00a0<\/li>\r\n<li aria-level=\"1\">What type of content could I create where I can naturally share my lead magnets?<\/li>\r\n<\/ol>\r\n<p>&nbsp;<\/p>\r\n<p>If your goal or objective is still TpT sales, ask yourself:<\/p>\r\n<ol>\r\n<li aria-level=\"1\">What type of blog posts should I write that allow me to share my best-selling TpT products?<\/li>\r\n<li aria-level=\"1\">When do I need to start writing blogs to share my seasonal products?<\/li>\r\n<\/ol>\r\n<p>&nbsp;<\/p>\r\n<p>These are just a few ideas for questions you should be asking yourself when planning your blog content!<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>STEP 3: Change up and Track your Pinterest Tactics\u00a0<\/h2>\r\n<p>&nbsp;<\/p>\r\n<p>While your Pinterest tactics can change frequently, your Pinterest strategy should not.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>In this step, I want to share some of the different tactics you can change and then test to see if they help drive more traffic. Remember, if you&#8217;ve optimized your blog as you should have in step 2, your traffic should convert!<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Now, back to the tactics!<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>The number of pins per day<\/strong>: You can test to see how many work for you, but you also have to consider your base of content. If you haven&#8217;t created many Pins, I would not recommend increasing the number of Pins per day.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>On the flip side, you could also try decreasing how many Pins you&#8217;re pinning per day if you think you&#8217;re repinning too frequently. An example of a strategy for your Pins per day could be: You pin 10 Pins per day, 8 of them are your Pins, and 2 of them are from other niche-related content creators.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>Diversification + Fresh Pin Strategy:<\/strong> If you aren&#8217;t already, try incorporating static, video, and Idea Pins into your strategy.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Try creating 4-5 fresh static Pins weekly, 1-2 video Pins, and 1-2 Idea Pins. Pay attention to what&#8217;s performing well, and maybe add in an additional video Pin if they&#8217;re performing well for you.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Regardless of the composition, I do recommend sharing all 3 of these types of Pin formats.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>Pinterest Pin Destination:<\/strong> Based on your objective, where are you sending your traffic?\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>If you&#8217;re focusing on building your email list on Pinterest, then send the majority of your traffic to either your blog or occasionally a landing page for your lead magnet.\u00a0\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>This means (you guessed it) you aren&#8217;t sending any or very little traffic to TpT.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>STEP 4: Pinterest Keywords<\/h2>\r\n<p>&nbsp;<\/p>\r\n<p>The fourth, and final step, will be refreshing your keyword strategy!\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>When was the last time you looked over the pillar and long-tail keywords you wanted your business to be ranking for on the platform? Keywords might be the last step I&#8217;m sharing, but only because I saved the best for last!\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Because Pinterest is a search engine, keywords are vital.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>When you write your blog posts, you&#8217;ll want to make sure you&#8217;ve done your SEO research. Then when you&#8217;re creating your Pinterest Pins, and writing Pin titles and descriptions, you&#8217;ll want to make sure that they are optimized for Pinterest!<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Optimizing your content for Pinterest means you&#8217;re making it more discoverable, which leads to more traffic and sales over time.\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>Last Thoughts\u2026<\/h2>\r\n<p>&nbsp;<\/p>\r\n<p>I&#8217;m already excited to write next week&#8217;s blog post because now that we&#8217;ve discussed refreshing your strategy, next week I&#8217;ll cover how to refresh your account!\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>In the meantime, if you&#8217;re looking for more Pinterest support for your TpT business, you can <a href=\"https:\/\/emileevales.com\/staging\/9789\/ultimate-free-guide\/\">download my FREE Pinterest strategy guide<\/a> and <a href=\"https:\/\/emileevales.com\/staging\/9789\/pmm-waitlist\/\">check out my signature DIY Pinterest course, Pinterest Marketing Magic!\u00a0<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The online world is always changing and evolving, and so are the platforms we know and love. From a user perspective, this can make the apps more engaging, addicting, (anyone else gone down the rabbit hole of reels??), and fun, but from a business marketing perspective, it can sometimes feel like a headache. Let&#8217;s avoid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[95],"tags":[96,97,98],"class_list":["post-2418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tpt-pinterest-resources","tag-pinterest-account-refresh","tag-pinterest-for-tpt-sellers","tag-pinterest-system-for-sales-for-tpt-sellers"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Refresh your Pinterest Strategy for TpT Sellers - Emilee Vales<\/title>\n<meta name=\"description\" content=\"Let\u2019s avoid the nightmare of wondering what to pin next. 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