{"id":1052,"date":"2021-04-16T12:47:22","date_gmt":"2021-04-16T12:47:22","guid":{"rendered":"https:\/\/emileevales.com\/staging\/9789\/?p=1052"},"modified":"2023-09-17T23:24:05","modified_gmt":"2023-09-17T23:24:05","slug":"what-in-the-world-is-a-pinterest-sales-funnel","status":"publish","type":"post","link":"https:\/\/emileevales.com\/staging\/9789\/what-in-the-world-is-a-pinterest-sales-funnel\/","title":{"rendered":"What in the World is a Pinterest Sales Funnel?"},"content":{"rendered":"

You\u2019re probably thinking, \u201cHere we go again Emilee, throwing around these crazy marketing\u00a0<\/i>terms!\u201d Girl, I got you – Chances are you already know what this term means, you just don\u2019t call it a \u201csales funnel\u201d!\u00a0<\/i>In this post I will be sharing all about what a Pinterest sales funnel is and offer a real-life example to explain the process.\u00a0<\/i><\/p>\n

Know Your Platform<\/h2>\n

Prior to becoming a Pinterest Strategist, I actually did social media management for a hot minute. Let\u2019s just say, it was not my jam.<\/p>\n

The reason this is relevant is that it taught me very early on that what converts for Facebook won\u2019t necessarily convert for Instagram or Pinterest. The reason for this is that people use and interact with each platform in a unique way.<\/p>\n

This really makes quite a bit of sense, because each platform serves a different purpose, even if there are overlaps.<\/p>\n

So with Pinterest, it\u2019s important to remember that it\u2019s a visual search engine, not social media.<\/p>\n

I\u2019ve heard it said before that it\u2019s the \u201cintroverts platform\u201d. I\u2019m not really an introvert, but I do get mentally worn out with the noise and negativity of social media.<\/p>\n

Sigh, just another reason why I love Pinterest so much.\u00a0But I digress.<\/p>\n

So why is it relevant to differentiate Pinterest from social media? Since it\u2019s a search engine, keywords should be driving your strategy!<\/p>\n

\"Business<\/p>\n

This is the night and day difference from other social media platforms.<\/p>\n

Since a search engine and social media are so different, it\u2019s vital that you\u2019re setting up a sales funnel specifically for Pinterest. If you aren\u2019t setting up a sales funnel for Pinterest, you\u2019ll probably be less than wow\u2019d with your Pinterest conversions.<\/p>\n

Backup for a Second<\/h2>\n

In case you need me to go back for a second, let\u2019s establish what I mean when I talk about a sales funnel. Monica Froese, a marketing genius and mentor of mine, said it so well, \u201ca sales funnel is a fancy way to say customer journey\u201d.<\/p>\n

That\u2019s it, that\u2019s all a sales funnel is!<\/p>\n

Real Talk<\/h2>\n

So what does a sales funnel look like for Pinterest? Well, let\u2019s think about the series of actions people take when they go to Pinterest. I\u2019ll use myself as an example with something I went through last week.<\/p>\n

I have a problem, my banisters are super ugly. They\u2019re original wood, and it\u2019s something I noticed that bothered me, and now I can\u2019t unsee it. Have you ever been there? Ugh, it\u2019s the worst.<\/p>\n

I\u2019m a doer, so once I noticed I didn\u2019t like them, I wanted to do something about it…that day. So naturally, I jumped onto Pinterest.<\/p>\n

Right away I\u2019ve entered into the \u201ccustomer journey\u201d. I\u2019m going to Pinterest with my problem<\/i>, and I do a keyword search<\/i> and enter in \u201cpainted banister railings\u201d. I wanted to not only be inspired, but I also wanted to learn more about what it would entail for me to paint it myself.<\/p>\n

After entering in the keywords, I scrolled through the images<\/i>, and looked for content that grabbed my eye. Something like it was a DIY tutorial for painting a banister. I found a before and after picture on a pin that was exactly what I had in mind!<\/p>\n

I clicked the pin and started reading the blog post. The blog post was sharing the step-by-step process, and affiliate links for some of the supplies I would need. I saved the pin to my DIY board and wanted to do a little more research.<\/p>\n

I found another pin that mentioned, \u201cwhat I wish I knew before I painted my railings\u201d. This caught my attention because I would like to avoid pitfalls\/headaches.<\/p>\n

I did note on this blog post that they shared affiliate links but they also had a pop-up for their free e-book. I found this annoying because I couldn\u2019t click out of it on my phone.<\/p>\n

Did You Catch All of That?<\/h2>\n

Now I know that was a lot, so let\u2019s recap the customer journey, or sales funnel, thus far for Pinterest:<\/p>\n

    \n
  1. Customer<\/b> has a problem<\/b>, or needs to be inspired, so they head over to Pinterest<\/li>\n
  2. They enter in keywords <\/b>into the search bar<\/li>\n
  3. They look for pin images<\/b> that inspire them, or look like the solution to their problem<\/li>\n
  4. They click over to your content<\/b>, where it\u2019s your time to shine by convincing them to take the action<\/b> you\u2019re requesting<\/li>\n
  5. You nurture<\/b> the customer<\/li>\n
  6. You get those sales<\/b>, baby!<\/li>\n<\/ol>\n

    \"Pinterest<\/p>\n

    Now, there’s obviously more information and details that go into the Pinterest sales funnel. I’m talking about the nurture sequence, tracking conversion, and more. For now, this is a good jumping-off point for understanding the customer journey on Pinterest.<\/p>\n

    Sidenotes<\/h2>\n

    I want to mention that having a clear call to action and making sure you\u2019ve optimized where<\/em> you\u2019re sending the traffic is so important.<\/p>\n

    Also, take into consideration how your audience and potential customer will feel while on your site. Remember when I said I was annoyed with the pop-up? The pop-up was for an ebook I was not interested in, nor was it relevant. Plus I couldn\u2019t click off of it to read the blog post.<\/p>\n

    This is an example of a less-than-stellar experience. It increases the likelihood that someone is going to leave or bounce from your site to something more enjoyable for their search.<\/p>\n

    Final Thoughts<\/h2>\n

    There are a lot of different ways to approach setting up your sales funnel for Pinterest:<\/p>\n