Have you wondered if Pinterest is still relevant in 2022? Spoiler alert, the answer is absolutely! If you’ve struggled on Pinterest, or maybe put off getting started on the platform because you’ve heard mixed results, I’ve got 5 tips for you to consider!
As a Pinterest strategist, my entire business is built on the platform. I strategically help my clients get more traffic to their websites and convert that traffic into profit.
So it could be argued that I’m a little biased, but it’s for a good reason.
I’ve seen Pinterest do amazing things for a variety of businesses and niches. And if you’re wondering if Pinterest will work for your business, the answer is most likely yes.
So without further ado, let’s get started with 5 tips to help you get off that fence and into the camp of Pinterest!
Tip #1: The Platform is Changing and Evolving, So Be Prepared to Keep Up
I’ve noticed that business owners have very little patience with the changes that Pinterest makes.
It’s 2022 and if Pinterest isn’t changing and adapting, guess what? The platform would die!
I’m going to give you a little tough love here, but if you haven’t noticed, every platform changes.
Instagram, TikTok, and Facebook are always changing. For some reason though, it seems like there’s more patience and understanding with adjusting to these changes.
From my years of experience, I think it’s because many business owners don’t feel like social media is optional. Whereas Pinterest on the other hand is viewed differently, more “disposable”.
One of the biggest changes that Pinterest has made is the addition of Idea Pins. If you aren’t sure what Idea Pins are, you can check out this blog post here!
If you want to be successful on Pinterest this year, you absolutely have to be creating Idea Pins regularly for your business.
Pinterest continues to change Idea Pins by adding more features. This has allowed them to also serve business owners more effectively as well.
Pinterest continues to stay relevant because they’re changing to keep up with platforms like TikTok, which have exploded in the past couple of years.
Tip #2: What You Were Doing on Pinterest in 2018 Isn’t Going to Work on The Platform Anymore
If you haven’t noticed, I don’t hold back when it comes to giving business owners advice about Pinterest.
So, I’m just going to say it. It drives me wild to hear other business owners make blanket statements about the visual search engine and honestly skew opinions about the platform.
If you aren’t a Pinterest strategist/manager, then you have a very narrow view of Pinterest. This means you’re only looking at Pinterest through the lens of how it affects your business.
It also means that you probably aren’t spending day in and out focusing on this specific platform and the success of your business on it.
But I am!
So I have a different viewpoint of if it’s “really working”. Some business owners that are proclaiming it no longer works are also sharing that from the standpoint of their 2018 strategy.
Pinterest is relevant, but your 4-year-old strategy probably is not!
This tip goes hand-in-hand with the platform changing. As the platform changes, your strategy and tactics will need to change accordingly.
If this is not something that you can get on board with, then the platform will not serve you well.
PRO TIP: Not sure where to start with any Pinterest strategy? Download my FREE Pinterest strategy guide where I’ll show you how to create a plan for automating your *new* strategic Pinterest marketing. Or you can dive in and sign up for my signature course waitlist, Pinterest Marketing Magic.
Tip #3: Mindset is Everything
Using Pinterest will definitely take a growth mindset and I frequently see business owners approach it with a fixed mindset.
It’s a shift from, “Pinterest doesn’t work anymore” to “How can I adjust and tweak my strategy and what can I test?”
You also need to understand a few facts about Pinterest:
- The platform takes time to see results (think 3-6+ months when first getting started, depending on a few different factors)
- You need to constantly be planning ahead (think ~45-60 days in advance) because if you share seasonal content/products that have a lot of potential, but fail to get it published in advance, it will not receive the same traction.
- You need to get into the mind of your person on Pinterest and what they’re searching for actively. Example: I share Pinterest marketing tips, but my ideal Pinner might be searching how they can increase traffic or sales and not yet know that Pinterest is the answer. This means I need to think creatively about how I can target my audience via keywords, while still making sure my content is highly relevant and the answer to their problem
- When Pinterest announces changes, be willing to test and experiment. It can really pay off to be an “early adopter” of new features!
Tip #4: Accept That You Can’t Do it All and Hire a Pinterest Strategist if Necessary
As a business owner, it’s sometimes hard for me to accept that I can’t do it all. But I think it’s really important to realize that not only can I NOT do it all, but I shouldn’t do it all.
I’ve accepted that web design is not in my zone of genius. I could tinker and play all day and it’s not that I couldn’t create something for my website, but it’s not the best use of my time or energy.
The same is true for Pinterest. Remember how I said you need to keep up with the changes, stay on top of the trends, etc? If this all sounds like something you’ll never be able to do realistically, then you my friend might need to hire a Pinterest manager!
If you’re wondering about the return on investment with a Pinterest manager, here’s some food for thought for you.
Tip #5: You Need Consistent Content Creation
This is not something brand new, or earth-shattering, but you need to consistently be creating fresh content on Pinterest.
You want to think about how you can serve your audience and warm them up!
I’ve seen time and time again that when business owners just slap up products and call it a day. They don’t experience the same results and growth as the business owners that educate and inspire their person on Pinterest.
The other pushback I hear is that many business owners don’t see the same “reach” from their fresh Pins.
Yes, you might have Pins that exploded in 2018, but Pinterest, and the algorithm, have gone through a lot of changes since then.
Here’s your friendly reminder: Pins can continue to gain traction over time. I have Idea Pins on my account that I created months ago that are still getting impressions, clicks, and saves. They were slow growers, but their stats definitely look better than they did 2 months ago!
So, just because you’re creating fresh content and a few days or weeks after it’s published doesn’t look outstanding, it doesn’t mean that it won’t perform well at all.
In Conclusion
How do you decide if you should market your business on Pinterest? As you can see, I very much believe that Pinterest is alive and works well for MANY businesses. This is just a fact I’ve experienced firsthand.
Here are some questions though that you need to think about as a business owner that’s contemplating marketing on Pinterest:
- Is your audience on Pinterest? You need to ask yourself this and maybe do some research to figure out if your audience is still going over to Pinterest and searching for answers, inspiration, ideas, etc.
- Am I willing to implement these tips that have been shared in this blog post?
If your answer is “no” to either of these questions, then Pinterest might not be for you!
But if the answer is yes, then here are some options for your next steps:
- Download my FREE Pinterest strategy guide
- Get on the waitlist for my signature course, Pinterest Marketing Magic
- If you aren’t sure what you’re doing right or wrong and you need someone to look over your account, book a 60-minute account audit! I’ll take 60 minutes and tell you exactly what I’m seeing and what steps you should be taking next.
As always, I’d love to hear your thoughts! Let me know in the comment section below which tip was the most eye-opening for you. Your comments help me plan out fresh and relevant content for you!
