Do I really think that the platforms will disappear tomorrow? Probably not. I’m writing this post as a general PSA for business owners. It’s super powerful to use multiple platforms since your audience, and their behaviors can vary from platform to platform. Before you drop Pinterest from your platform list, answer these 4 questions (with action steps) to determine if Pinterest marketing is “worth it” for your business!
Alright, I’m stepping up on my soapbox this week, but for good reason. In case you didn’t hear, or notice, Facebook and Instagram mysteriously went down last week. It was maybe for 9-12 hours? I don’t even know, but people went berserk about it.
This was the perfect opportunity to say as a gentle reminder, DON’T PUT ALL OF YOUR EGGS IN ONE BASKET.
As with anything in life, it’s all about balance.
Your business and marketing strategy should be no different. A solid marketing strategy means a consistent presence on different platforms, especially since they’re all unique and serve unique purposes (and audiences!).
But do you know what I see so frequently with past and potential clients?
Business owners that are obsessed with Facebook and Instagram. It seems like FB ads + organic IG, or FB ads + organic IG + IG ads, are the most heavily focused combinations of choice.
With Instagram being owned by Facebook now, this can be risky! As we saw last week, they BOTH went down.
Don’t Write Off Pinterest
I have a close friend whose business coach tried to steer her away from TikTok, but ya know what? My friend decided to give TikTok a try for her business. And now she has 50K+ followers (in less than a year) and hundreds of solid leads for her business attributed to TikTok.
This is how I feel about Pinterest. It can be easy to write off because it’s not Facebook or Instagram. With Pinterest especially, it seems like there’s an impatience for changes and a willingness to adapt.
I’ve not only read countless comments about people “giving up on Pinterest”, but I’ve had clients tell me the same!
It’s such a bummer. And mind you, these past clients did not give Pinterest the time it deserved in order for it to thrive for their business and niche.
With that being said, you might find yourself in two camps.
Maybe you’re just getting started on Pinterest with your business and not seeing the results you expected. Or perhaps you’re deciding if you should continue to invest time, energy, and possibly money if you’re paying someone, on Pinterest.
While you’re on the fence, I want to share 4 questions with you. Use these questions and the action steps that follow to determine if Pinterest marketing is “worth it” for your business!
#1: Where are You Currently Marketing Your Business?
This was basically covered already in so many words but I want you to stop and think about it. Consider (or write down) where you currently are marketing your business.
Here’s where I market mine:
1. Facebook
2. Instagram
3. Pinterest
4. TikTok
5. Email
Now my blog is newer so I know it will take a hot minute (or 5 years) before much will be happening on Google. I am at least taking SEO into consideration when writing my blog posts.
The point here is that I’m marketing my business on multiple different platforms. There’s a mixture of social media, search engines, and even email marketing.
Email marketing is very important because out of the platforms I just listed, it’s the only one I OWN! Sending traffic directly to something you own ensures direct results for your business.
Action Step: Make a list of the places where you market your business. When you look at your marketing strategy, you want to not only have multiple different platforms, but you should have a consistent strategy for each.
#2: How Much Time Did You Give to Pinterest?
If you didn’t give Pinterest a year with a solid and consistent strategy, in my honest opinion, you didn’t give it a fair shake.
It will not be an immediate and insane traffic explosion. It takes a solid keyword strategy, fresh, high-quality content + Pins (and a positive mindset) to see growth. Another bonus of a strong strategy is the advantage of automated sales (where are my TpT sellers?!).
Learn more about exploding your traffic and profit with Pinterest by downloading my FREE Pinterest strategy guide!
One of my pet peeves is when people throw in the towel early on Pinterest stating, “I don’t think Pinterest works organically for my niche.” Girl, you didn’t even give it a chance!
Action Step: Consider how long you have been consistently (and correctly) implementing your Pinterest marketing strategy. Less than a year? One year? More than one year? Think about the growth you are already seeing in your business from Pinterest!
#3: Are You Willing to Try New Things on Pinterest?
You need to be flexible and ready to try new things on Pinterest if you want to market your business successfully on the platform. Mic drop…I could just stop typing right there.
But let’s continue. 🙂
I see with so many business owners a level of comfort with the “old ways” on Pinterest. A lack of flexibility when new features come along and downright anger when algorithms change. Get ready for some tough love because I’m going to set the record straight.
All platforms change over time and all algorithms change over time. Yes, even Google!
Platforms have to adapt to stay up-to-date with changing times (hello short video content) and they need their users to want to return to their platform. Old, stale practices won’t do this.
This is where Idea Pins enter the scene. The perfect case and point of you needing to get over the fact (once again… love ya, but hitting you with the truth) that you need to start creating them!
Action Step: Don’t let Idea Pins intimidate you! Read more about Idea Pins in my blog post here.
#4: Do You Create Fresh Content Regularly?
In case you didn’t already know, Pinterest thrives on fresh content.
The “freshest” type of content would be a new URL (preferably one you own) + Pin design that has never been shared on Pinterest. You can also create new Pins for older pieces for content, but it’s not considered as “fresh”.
This goes along with reason #3, which you just read, but Pinterest wants to give Pinterest users a really great experience. Part of this is showing them fresh and inspiring ideas every time they visit the platform.
Pinterest can’t do this if content creators are sharing the same old stale content over and over again. If you aren’t able to create new content and Pins regularly, you’ll find it more challenging to see growth on Pinterest.
Action Step: What new content have you produced in the last week/month? Try to create 5-7 new Pins with a URL you own to add fresh content to your Pinterest account.
Made Your Decision?
So there you have it. Pinterest is vital to help diversify where you’re marketing your business! And now you have your 4 key questions to ask yourself if you’ve felt on the fence about the platform. My hope is that you’ve decided that Pinterest marketing is “worth it” for your business!
If this reignited your Pinterest fire and you’re ready to dive deeper into the platform, download my FREE Pinterest strategy guide, or take the plunge and get on my waitlist for my signature course, Pinterest Marketing Magic.
